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Saudi Arabia

Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

NEWS

Not all fans are the same: Webedia Arabia decodes Saudi World Cup audience for brands

Yasmine Koujou FIFA 2026 arrives in days. Billions will be watching. The real question is: can brands show up for all of them? To help brands…

THE-VIEW

Saudi Arabia emerges as luxury retail powerhouse as Diriyah leads transformation

Saudi Arabia is rapidly strengthening its position on the global luxury map, driven by massive investments in infrastructure, heritage restoration, hospitality, and retail developments that are…

NEWS

The $1.3 million sqm retail bet that could redefine shopping in Saudi Arabia

Saudi Arabia’s plan to add more than 1.3 million square metres of lifestyle retail space across Riyadh and Jeddah by 2027 is about far more than…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Saudi Arabia beats gulf inflation heat as food prices stay below 2%

Saudi Arabia has so far managed to shield its consumer packaged goods (CPG) sector from the worst of the inflationary shock triggered by the Middle East…

NEWS

Saudi Arabia’s AI power move: HUMAIN, Accenture join forces to transform Govt and business

Saudi Arabia’s AI ambitions received a major boost as HUMAIN, a Public Investment Fund-backed AI company, announced a strategic collaboration with Accenture to accelerate artificial intelligence…

NEWS

Dentsu study outlines four forces shaping consumer behavior

Dentsu launched its latest Consumer Vision report, Mothers of Reinvention, a global study examining the shifts set to reshape technology, culture, consumers and brands over the…

NEWS

Saudi consumers rapidly embrace AI: Deloitte Report

Deloitte Middle East said generative artificial intelligence has become embedded in everyday life for many consumers in Saudi Arabia, as adoption accelerated across work, information gathering…

NEWS

GCC sports fans shift to Connected TV ahead of 2026 World Cup: study

Sports fandom in the Gulf is rapidly moving beyond traditional television and social media, with connected TV (CTV), digital audio and digital out-of-home (DOOH) emerging as…

NEWS

Majid Al Futtaim launches SHARE rewards program in Saudi Arabia

Majid Al Futtaim has launched its SHARE rewards program in Saudi Arabia, expanding the company’s digital commerce and loyalty ecosystem into one of the region’s largest…

NEWS

Saudi Arabia bucks demographic decline reshaping global consumer economies

Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of 2.1 children…

NEWS

Saudi customers content but one in three plan to leave

On the surface, Saudi Arabia’s customer experience landscape looks strong. Some 69 percent of customers are satisfied with the brands they use, seven in ten can…

NEWS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

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