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Saudi Arabia

Huawei tops Saudi Arabia’s fastest-rising brands

Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…

NEWS

Saudi Arabia’s television and video market becomes prime growth arena for advertisers

Saudi Arabia’s television and video market is rapidly evolving into one of the region’s most valuable platforms for advertisers, brands and media owners, as audiences increasingly…

INSIGHTS

Saudi Arabia awards $490m contract for Diriyah art museum

Diriyah Company, a subsidiary of Saudi Arabia’s sovereign wealth fund, has awarded a 1.84 billion riyal ($490 million) contract to build the Saudi Museum of Contemporary…

NEWS

UAE, Saudi Arabia emerging as AI hubs that could reshape luxury retail in Middle East: report

The global AI race could significantly influence how luxury brands serve customers in the Middle East, with the UAE and Saudi Arabia identified as emerging AI…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Saudi Arabia mandates 60% Saudisation in marketing, sales jobs

Saudi Arabia has introduced new Saudisation rules requiring private sector companies to ensure that 60 percent of employees in selected marketing and sales roles are Saudi…

NEWS

Pepsi unveils ‘Football Nation’ campaign with Beckham, Salah and global stars

Pepsi has launched a new global football campaign featuring Sir David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas and Florian Wirtz, as the brand…

NEWS

Authentic experiences now define the future of luxury travel

The concept of ‘luxury travel’ doesn’t resonate with people in the way it used to. The traditional hallmarks of what was perceived as ‘luxury’ are no…

THE-VIEW

TBWA/RAAD appoints Dany Aouad to lead Saudi operations

TBWA\RAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the region’s fastest-growing marketing markets. The…

NEWS

Beast House builds global pathways for Saudi creators

Beast House drives creator growth through knowledge sharing and global positioning, says Garry Dennie, General Manager of Beast House, highlighting Saudi Arabia’s evolving music ecosystem. Excerpts…

NEWS

Saudi fragrance market remains strong despite regional uncertainty: Ajmal CEO

Amid ongoing geopolitical tensions and global economic uncertainty, Saudi Arabia’s retail sector continues to demonstrate resilience, supported by strong consumer demand and the long-term vision of…

REBUILDING-TRUST

Omnichannel campaign for BYD Shark 6 drives strong purchase intent in UAE, Saudi Arabia

A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE and Saudi…

BRANDS

Vimto, Al Baik, Nadec top Saudi Arabia advertisers in February: YouGov

Beverage brand Vimto, fast-food chain Al Baik and dairy company NADEC emerged as Saudi Arabia’s top advertisers for February 2026 after recording the biggest increases in…

BRANDS

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…

NEWS
Trends
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