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Saudi Arabia

Majid Al Futtaim launches SHARE rewards program in Saudi Arabia

Majid Al Futtaim has launched its SHARE rewards program in Saudi Arabia, expanding the company’s digital commerce and loyalty ecosystem into one of the region’s largest…

NEWS

Saudi Arabia bucks demographic decline reshaping global consumer economies

Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of 2.1 children…

NEWS

Saudi customers content but one in three plan to leave

On the surface, Saudi Arabia’s customer experience landscape looks strong. Some 69 percent of customers are satisfied with the brands they use, seven in ten can…

NEWS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Snap launches Snap Maher Academy for regional talent

Snap Inc. has launched the first cohort of Snap Maher Academy in Saudi Arabia, an Arabic-first training initiative aimed at developing marketing talent and supporting the…

NEWS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS

Saudi teen’s viral Joy Awards speech sparks global attention

Fifteen-year-old Saudi youth leader and podcaster Rateel Alshehri has become one of the most talked-about online personalities of 2026 after her acceptance speech at Saudi Arabia’s…

NEWS

Meet Mizna: The AI-generated actress emerging from Riyadh 

A new digital face has entered the Arab entertainment landscape—and she isn’t human. A recent Instagram post highlights the debut of “Mizna,” widely described as Saudi…

NEWS

Huawei tops Saudi Arabia’s fastest-rising brands

Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…

NEWS

Saudi Arabia’s television and video market becomes prime growth arena for advertisers

Saudi Arabia’s television and video market is rapidly evolving into one of the region’s most valuable platforms for advertisers, brands and media owners, as audiences increasingly…

INSIGHTS

Saudi Arabia awards $490m contract for Diriyah art museum

Diriyah Company, a subsidiary of Saudi Arabia’s sovereign wealth fund, has awarded a 1.84 billion riyal ($490 million) contract to build the Saudi Museum of Contemporary…

NEWS

UAE, Saudi Arabia emerging as AI hubs that could reshape luxury retail in Middle East: report

The global AI race could significantly influence how luxury brands serve customers in the Middle East, with the UAE and Saudi Arabia identified as emerging AI…

NEWS

Saudi Arabia mandates 60% Saudisation in marketing, sales jobs

Saudi Arabia has introduced new Saudisation rules requiring private sector companies to ensure that 60 percent of employees in selected marketing and sales roles are Saudi…

NEWS
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