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Saudi Arabia

Saudi leads creator economy surge: Vision 2030 reshapes regional advertising

Under Vision 2030, Saudi Arabia’s evolution has progressed beyond infrastructure to encompass culture, media, and consumer behavior. The reason comes down to a demographic advantage that…

CANNES-LIONS

Saudi digital Ads are soaring but business growth isn’t keeping up: report

Saudi Arabia’s digital advertising market is growing at the fastest pace in the Middle East and North Africa (MENA) region, but advertisers may not be translating…

INSIGHTS

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

MENA advertising’s great reset: Why the next boom is still ahead

The MENA advertising and marketing industry is going through one of the toughest periods in recent memory. Budgets are shrinking, layoffs are spreading across network agencies,…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Effie Awards Saudi Arabia honours Kingdom’s most effective marketing campaigns

The inaugural edition of the Effie Awards Saudi Arabia celebrated the Kingdom’s most effective marketing campaigns, brands, agencies, and industry leaders, recognising excellence in marketing effectiveness…

NEWS

Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

NEWS

Not all fans are the same: Webedia Arabia decodes Saudi World Cup audience for brands

Yasmine Koujou FIFA 2026 arrives in days. Billions will be watching. The real question is: can brands show up for all of them? To help brands…

THE-VIEW

Saudi Arabia emerges as luxury retail powerhouse as Diriyah leads transformation

Saudi Arabia is rapidly strengthening its position on the global luxury map, driven by massive investments in infrastructure, heritage restoration, hospitality, and retail developments that are…

NEWS

The $1.3 million sqm retail bet that could redefine shopping in Saudi Arabia

Saudi Arabia’s plan to add more than 1.3 million square metres of lifestyle retail space across Riyadh and Jeddah by 2027 is about far more than…

INSIGHTS

Saudi Arabia beats gulf inflation heat as food prices stay below 2%

Saudi Arabia has so far managed to shield its consumer packaged goods (CPG) sector from the worst of the inflationary shock triggered by the Middle East…

NEWS

Saudi Arabia’s AI power move: HUMAIN, Accenture join forces to transform Govt and business

Saudi Arabia’s AI ambitions received a major boost as HUMAIN, a Public Investment Fund-backed AI company, announced a strategic collaboration with Accenture to accelerate artificial intelligence…

NEWS

Dentsu study outlines four forces shaping consumer behavior

Dentsu launched its latest Consumer Vision report, Mothers of Reinvention, a global study examining the shifts set to reshape technology, culture, consumers and brands over the…

NEWS

Saudi consumers rapidly embrace AI: Deloitte Report

Deloitte Middle East said generative artificial intelligence has become embedded in everyday life for many consumers in Saudi Arabia, as adoption accelerated across work, information gathering…

NEWS
Trends
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