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Saudi Arabia

Beyond likes and views: Is influencer marketing delivering for Gulf brands?

Influencer marketing has become an important tool for brands seeking consumers in Saudi Arabia and the United Arab Emirates. But as companies commit more money to…

INSIGHTS

YouTube launches shopping affiliate program in three MENA markets

YouTube has launched its Shopping affiliate program in Saudi Arabia, the United Arab Emirates and Egypt, allowing eligible creators to tag products in videos and earn…

NEWS

YouTube ranks as top platform for product reviews among Gen Z in Saudi Arabia, UAE: survey

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, with 88% of those…

NEWS

Tourism brands urged to rethink marketing as travel ads fail to stand out

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation and customer experience, warning that many travel advertisements…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Athar Festival of Creativity postponed to Q2 2027 amid regional situation

Athar – Saudi Festival of Creativity has postponed its 2026 edition, scheduled for November 25–26 in Riyadh, citing the current regional situation. The Athar Awards ceremony…

NEWS

Business travel rebounds in MENA, but are marketers spending more?

Business travel across the Middle East and North Africa (MENA) more than doubled year-on-year in the third quarter of 2026, with Saudi Arabia and the UAE…

NEWS

84% of women in UAE, Saudi, Egypt want more uninterrupted me-time: study

About 84% of women surveyed in the UAE, Saudi Arabia and Egypt want more uninterrupted time for themselves, with the proportion reaching 91% in Egypt, 82%…

INSIGHTS

Panda partners with Spike Media and GoWit to expand retail media in Saudi Arabia

Saudi grocery retailer Panda Retail has partnered with Spike Media Saudi and commerce technology company GoWit to expand its e-commerce retail media business and help brands…

NEWS

GCC app revenue grows 41%, nearly twice global pace: report

In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the first quarter of 2026, nearly twice…

INSIGHTS

Saudi is no longer just part of a regional media buy: SRMG Media Solutions CEO

Saudi Arabia is emerging as a market that demands dedicated advertising strategies, with brands investing more deliberately in local content, creators, premium media and audience intelligence.…

INSIGHTS

A hotel needs to survive without international guests: Aleph Hospitality’s Anne Mulcahy

As travel confidence slowly returns after a turbulent year, the hospitality industry is confronting a changed reality: international demand can no longer be taken for granted,…

INSIGHTS

Emirates and Saudia named Most Recommended Brands in UAE and Saudi

Emirates leads the UAE with a positive Recommend score of 92.8% among current customers, while Saudia takes first place in Saudi Arabia at 92.4%, according to…

NEWS

Tiffany & Co. spotlights Saudi women in National Day campaign

Tiffany & Co., in collaboration with Vogue Arabia, has marked Saudi National Day with a campaign featuring three Saudi women from the worlds of fashion, media…

NEWS
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