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Saudi Arabia

Arabic YouTube audiences share a common emotional language: study

A new academic study argues that Arabic-language YouTube audiences across five Middle Eastern countries are not five separate national conversations but pieces of a single, region-wide…

INSIGHTS

Saudi Arabia’s media migration gathers pace as Riyadh pulls the industry home

Saudi Arabia’s media industry is undergoing a structural shift that is steadily moving the centre of gravity of the Arab media business from Dubai to Riyadh.…

INSIGHTS

How The Odyssey turned Dubai billboards into a marketing spectacle

Christopher Nolan’s The Odyssey is taking the idea of a movie billboard beyond simply displaying a film poster, with Universal Pictures Middle East using an eye-catching…

NEWS

Global luxury brands expand Saudi presence as domestic demand grows

Global luxury brands are expanding their presence in Saudi Arabia as rising domestic demand, tourism and the Kingdom’s investment in retail, hospitality and entertainment create new…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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iPhone leads Saudi Arabia’s biggest word-of-mouth gains in July, YouGov finds

iPhone recorded the strongest month-on-month increase in word-of-mouth conversations among brands in Saudi Arabia in July, according to the latest YouGov BrandIndex data. iPhone’s Word of…

BRANDS

The GCC’s luxury market is entering a new era — and Saudi Arabia is leading it

The Gulf’s luxury beauty market is entering a new phase, driven not simply by affluent consumers and high spending but by the convergence of wealth migration,…

INSIGHTS

95% of Saudi online purchases go to local retailers: report

Local retailers accounted for 95.3% of online purchases in Saudi Arabia, significantly higher than purchases made through international shopping websites, according to the latest Saudi Internet…

NEWS

The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

Saudi reveals National Day 2026 brand identity built around ‘Our Pride Is Our Nature’

Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan “Our Pride Is Our Nature” as the centerpiece of…

NEWS

Europe’s ‘internet kill switch’ fears could become a wake-up call for the Gulf

Europe’s growing concern that the United States could theoretically disrupt access to critical digital services is likely to resonate beyond the continent, prompting Gulf countries to…

INSIGHTS

IKEA Alsulaiman appoints FP7 McCANN as creative agency for Saudi Arabia, Bahrain

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a competitive pitch, expanding its partnership with the…

AGENCIES

Snap puts creators and AR at the heart of its Saudi esports push

As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…

NEWS
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