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Omnicom says IPG merger integration nearly complete as revenue growth accelerates

Omnicom Group said the integration of Interpublic Group (IPG) is nearing completion, as the combined advertising group reported stronger organic revenue growth and improved operating margins…

NEWS

Inside Qatar’s quiet move toward centralized government media buying

For years, governments worldwide have wrestled with the same problem: how to maintain consistent messaging while keeping media spend under control. In the United Kingdom, the…

INSIGHTS

A leading system: centralized cross-government media-buying

As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: how can a single framework balance efficiency and coherence…

INSIGHTS

Initiative wins media mandate for D360 Bank in Saudi Arabia

Initiative, the media and communications agency part of Middle East Communications Network (MCN) and Omnicom, has been appointed media agency of record for Saudi Arabia-based digital…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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My Week in Adland and the Day the Music Died

Last week, I celebrated the appointment of Andrew Robertson at the helm of Omnicom’s creative arm, OAG. I do truly believe that we need an exceptional…

THE-VIEW

Dana Sarkis isn’t rebranding Hearts & Science and she’s betting on what comes next

Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…

AGENCIES

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…

AGENCIES

Omnicom’s AI outsourcing raises questions for the GCC’s agency market

Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to an exclusive…

NEWS

Omnicom Media MENA revamps operating model, expands Wissam Najjar’s role

Omnicom Media MENA has announced a new operating model and expanded the role of Wissam Najjar, who will now serve as Chief Commercial Officer, as part…

NEWS

Dani Richa moves to non-executive chairman role at Impact BBDO

Dani Richa will transition from his role as Group Chairman and CEO of Impact BBDO to become Non-Executive Chairman, the agency announced on Thursday. In his…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…

NEWS

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES
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