Dani Richa will transition from his role as Group Chairman and CEO of Impact BBDO to become Non-Executive Chairman, the agency announced on Thursday.
In his new role, Richa will support the agency’s long-term strategic direction and continue to champion its creative legacy across the region.
As part of the transition, Impact BBDO will align more closely with Omnicom Advertising’s regional and global structure, enabling clients to access integrated capabilities across creativity, media, data and commerce. Under the new arrangement, country CEOs in Lebanon, Egypt, Saudi Arabia and the UAE will report directly to Cem Topcuoglu, CEO of Omnicom Advertising CEE & AME.
Richa has led Impact BBDO through a period of significant growth, helping establish it as one of the Middle East’s most awarded and respected agency networks while expanding its multidisciplinary capabilities across key markets.
Commenting on the change, Cem Topcuoglu said: “This evolution reflects our commitment to building a more connected organization across the region. By further aligning Impact BBDO within our structure, we make it easier than ever for our clients to access truly integrated, end-to-end solutions at scale. I’m grateful to Dani for providing continuity in his ongoing role as Non-Executive Chairman, and I want to take this moment to recognize everything he has built. Impact BBDO is a leading agency group today because of his vision, his standards, and his people.”
Richa said the move reflects the agency’s continued evolution and deeper integration within Omnicom’s connected operating model.
“Impact BBDO has always evolved to meet the changing needs of our clients and our people. As the agency integrates more deeply within Omnicom’s connected model, I have decided this is the right moment to step back from an executive role while continuing to support the business as Non-Executive Chairman. I am immensely proud of what we have built together over the years, and I have never been more confident in the future of this group,” he said.
Impact BBDO will continue to operate under its established brand within Omnicom Advertising, combining local market expertise with the resources and capabilities of the global network.
