Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North America, EMEA, APAC and LATAM.
The report marks the first major industry assessment since the creation of Omnicom Media in December 2025, following the integration of Omnicom Media Group and IPG Mediabrands. RECMA described the combined entity as “emerging as the new industry powerhouse,” noting its leadership in activity volume and billings with an estimated 30% industry share.
Omnicom Media also led the report’s qualitative performance measure, or “quali-share,” with just under 35%—around 50% higher than the second-ranked group.
At the agency level, four Omnicom Media networks ranked among the global top 10, including OMD, which retained the top position for an 11th consecutive report. Fellow networks PHD, Initiative and UM also secured top-10 positions.
RECMA’s biannual Diagnostics report evaluates around 700 agencies across 45 markets using 19 key performance indicators, spanning metrics such as client portfolio stability, digital and data capabilities, and geographic consistency. Agencies are ranked by both numerical scores and qualitative profiles, with the highest “Dominant” classification awarded to those significantly outperforming competitors across multiple criteria.
In the current report, Omnicom Media agencies achieved “Dominant” status in 19 markets across all regions—more than any other group.
Chief Executive Florian Adamski said the results reflected the company’s strategy of combining scale with capability. “The goal was never to simply be the biggest, but to use that scale intelligently to design the leading growth ecosystem for our clients,” he said, pointing to the gap between volume share and quali-share as evidence of that approach.
The rankings cap what the company described as a strong first 100 days since launch. During that period, Omnicom Media announced data partnerships with companies including Amazon, Google, Meta, Roku, Pinterest and Walmart, and supported more than 30 clients in the launch of ChatGPT ads. It also reported $5 billion in new business wins, retentions and expansions.
Recent client developments have included global media assignments from brands such as Delta, Dyson and SkyShowtime, according to trade reports cited in the release.
Separately, OMD’s continued lead was described by RECMA as “very comfortable,” with the agency showing the highest consistency across the 45 markets assessed. It ranked “Dominant” or “High Profile” in 62% of markets and secured the top spot for digital, data and content expertise in North America and EMEA.
In RECMA’s July 2025 Overall Activity Volume analysis, which tracks billings across more than 800 agencies in 54 markets, OMD also ranked first by volume with approximately $35.6 billion in billings, ahead of its nearest competitor by $4.4 billion and recording year-on-year growth of 9.5%.
