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Omnicom

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…

NEWS

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

Culture seeking ‘proof of human’ in AI-saturated world, says Backlash report

Audiences are increasingly searching for signs of authentic human effort as artificial intelligence-generated content spreads across digital platforms, according to a new cultural trends report published…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Omnicom Unveils Next-Generation Omni, AI-Driven Marketing Intelligence Platform

Omnicom Group has unveiled the next generation of Omni, its AI-powered marketing intelligence platform designed to deliver measurable sales growth for brands in an increasingly complex,…

NEWS

CES 2026: Las Vegas set to host the world’s biggest tech curtain-raiser of the year

CES 2026 is poised to kick off the global technology calendar as the world’s largest consumer electronics trade show returns to Las Vegas in early January.…

NEWS

MCN MENAT and Its Agencies Named Among MENAT’s Best Places to Work in 2025

Dubai — MCN MENAT, part of the Omnicom network, along with its family of agencies across the Middle East, North Africa and Türkiye (MENAT), has been…

AGENCIES

As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard: the Middle…

AGENCIES

Omnicom’s IPG takeover: Iconic agency brands fold, thousands face job cuts

The restructuring isn’t just about consolidating brands — it’s also being justified on economic grounds. Omnicom acted quickly after acquiring Interpublic Group. The company plans to…

NEWS

OMG PROMOTES ELIE BACHAALANI TO CHIEF INVESTMENT OFFICER

Promotion follows growth in business and his geographical remit

NEWS

Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above the Annalect’s media average benchmark.

NEWS

Challenges will keep on growing but so will opportunities, marketers told at OMD Sense

All the experts assembled by OMD for this year’s Sense conference painted a future made more complex to navigate for people and business leaders by technological…

NEWS

TBWARAAD Launches In-House AI Platform – Collective AI

TBWARAAD — The Disruption® Company in partnership with Omnicom has launched its AI platform - Collective AI.

NEWS
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