May 8, 2025
One image summarises the future that awaits marketing professionals: the fluffy pink, bulletproof hug vest. It’s a fictitious product that could answer the need…
June 28, 2024
TBWARAAD — The Disruption® Company in partnership with Omnicom has launched its AI platform – Collective AI.
January 18, 2019
For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym,…
December 16, 2018
The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period…
November 21, 2018
Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…
July 22, 2018
Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred…
July 9, 2018
By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I…
July 24, 2017
PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…
April 9, 2017
Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence…
March 15, 2017
Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by…
October 29, 2016
Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the…
July 25, 2016
“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri.…
June 13, 2016
Volkswagen Group has selected Omnicom’s PHD as its global media agency following a lengthy competitive review. WPP’s MediaCom, which has a lengthy relationship with…
April 11, 2016
Omnicom Media Group MENA’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD…
