As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: how can a single framework balance efficiency and coherence…
Initiative, the media and communications agency part of Middle East Communications Network (MCN) and Omnicom, has been appointed media agency of record for Saudi Arabia-based digital…
Last week, I celebrated the appointment of Andrew Robertson at the helm of Omnicom’s creative arm, OAG. I do truly believe that we need an exceptional…
Dana Sarkis isn’t starting from scratch. When Omnicom Media folded Hearts & Science into the newly launched Hearts United, Sarkis kept her seat as Managing Director…
Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…
Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to an exclusive…
Omnicom Media MENA has announced a new operating model and expanded the role of Wissam Najjar, who will now serve as Chief Commercial Officer, as part…
Dani Richa will transition from his role as Group Chairman and CEO of Impact BBDO to become Non-Executive Chairman, the agency announced on Thursday. In his…
Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…
Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…
Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…
Audiences are increasingly searching for signs of authentic human effort as artificial intelligence-generated content spreads across digital platforms, according to a new cultural trends report published…
Omnicom Group has unveiled the next generation of Omni, its AI-powered marketing intelligence platform designed to deliver measurable sales growth for brands in an increasingly complex,…
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