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Middle East

Art Basel Qatar 2027: A new centre, or just another market? 

As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into more than…

INSIGHTS

OpenAI expands ChatGPT ads to 26 more countries, including Middle East

OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform’s advertising reach to 89…

NEWS

Prove it or lose it: L’Oréal Middle East’s Ali Fakih on new price of trust

Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…

INSIGHTS

SHEIN expands Middle East marketplace with 600 sellers onboard

SHEIN has expanded its Middle East Marketplace with more than 600 sellers now signed up, as the online fashion retailer introduces new technology partnerships to help…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Want to use AI at work? Stop asking for chatbots, says Brain Co executive

Businesses risk wasting their investment in artificial intelligence when they focus on deploying chatbots and AI agents instead of identifying the problems they need to solve,…

INSIGHTS

Saatchi & Saatchi ME named MENA Agency of the Year at Dubai Lynx 2026

Saatchi & Saatchi Middle East has been named MENA Agency of the Year at the Dubai Lynx International Festival of Creativity 2026. The agency entered the…

NEWS

Agility key to post-stabilization growth

Tony Wazen, CEO Publicis Media Middle East, says that when disruption hit the region, he watched budgets move, not vanish. He watched the annual plan stop…

INSIGHTS

Paramount-WBD merger creates new media and advertising behemoth

Paramount Skydance has completed its $110 billion acquisition of Warner Bros. Discovery, creating a new global media and entertainment company called Skydance. The deal brings together…

NEWS

The new consumer: Middle East’s definition of value, spending and brand loyalty

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value. For years, understanding the consumer…

INSIGHTS

Middle East’s independent agencies choose collaboration over competition

Independent agencies across the Middle East are being encouraged to work together more systematically under a new Collaboration Code designed to help them combine specialist capabilities,…

INSIGHTS

UAE consumers now expect value, ease and affordability together: Milana Boskovic

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face growing pressure to respond to more diverse and rapidly…

INSIGHTS

Middle East loyalty market forecast to reach US$5.6bn by 2030

The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to Loylogic, which will bring global loyalty…

NEWS

AI turns audience intelligence into a new media revenue engine: report

Artificial intelligence is moving beyond content creation to become an increasingly important commercial tool for media companies, helping them understand audiences, optimise advertising and connect content…

INSIGHTS
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