OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform’s advertising reach to 89 countries worldwide.
The company said more than 100,000 advertisers had run campaigns on ChatGPT since the service launched just over eight months ago. The expansion also covers 14 additional countries in Latin America, following earlier launches in Mexico and Brazil.
“More than 1.2 billion people use ChatGPT each week to explore ideas, compare options and make decisions,” OpenAI said in its announcement.
The company said advertising could help users discover products and services that meet their needs, including options they might not otherwise have considered.
Unlike conventional digital advertising, ChatGPT Ads are designed to reach people as they explore products and services through conversations, ask follow-up questions and narrow down their choices.
Someone planning meals for marathon training, for instance, might encounter an advertisement for a grocery delivery service while looking for recipes and considering dietary preferences and cooking time.
“For local businesses, regional brands, and international companies, ChatGPT Ads gives businesses a way to introduce their products during these moments of consideration, when people are still evaluating their options and deciding what’s right for them,” the company said.
The newly added markets include Pakistan, Bangladesh, Cambodia, Nigeria, South Africa, Serbia and Ukraine. OpenAI said advertisers in the new markets could access ChatGPT Ads through technology partners or self-service access via Ads Manager.
Advertising will appear only on ChatGPT’s Free and Go plans, while Plus, Pro and Enterprise subscriptions will remain ad-free. OpenAI said advertising helps support free and low-cost access to the service.
The latest rollout follows previous expansions across Europe, Southeast Asia and Taiwan, extending the availability of ChatGPT advertising to more businesses around the world.
