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Middle East

Max Fashion launches AI-powered try-on experience with Google Cloud

Max Fashion, part of the Landmark Group, has partnered with Google Cloud to launch a new AI-powered virtual try-on experience, becoming one of the early adopters…

NEWS

Gregory Mardikian leads Collaborate’s expansion across Middle East, Africa

Brand experience agency Collaborate is strengthening its presence across the Middle East and Africa, with Gregory Mardikian leading the expansion as General Manager. The agency said…

NEWS

UAE shoppers redefining FMCG buying habits, says new study

Consumer behaviour in the UAE’s fast-moving consumer goods (FMCG) sector is increasingly being shaped by shopper mindsets rather than traditional demographic factors such as nationality or…

NEWS

SHEIN expands Xcelerator Program to Middle East to help regional fashion brands grow globally

Global online fashion and lifestyle retailer SHEIN has launched its SHEIN Xcelerator program in the Middle East, aiming to help regional fashion brands scale internationally through…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Middle East consumer spending rises as shoppers seek value across channels: report

Consumer spending in the UAE and Saudi Arabia continued to grow in the first quarter of 2026 despite cautious sentiment, with shoppers increasingly seeking value across…

NEWS

84% of Middle East firms have not prepared workers for the AI era: report

Organizations across the Middle East are rapidly moving beyond artificial intelligence (AI) experimentation and into large-scale deployment, according to Deloitte’s 2026 State of AI in the…

NEWS

L’Oréal Luxe Middle East expands Beauty Creator Club to include makeup artists

L’Oréal Luxe Middle East has expanded its Beauty Creator Club initiative to bring content creators and professional makeup artists together under a single community across the…

NEWS

Ermenegildo Zegna sees Middle East recovery after Iran conflict disruption: report

Italian luxury menswear group Ermenegildo Zegna has seen an improvement in its Middle East business in recent weeks following disruption linked to the Iran conflict, with…

NEWS

Annalect, Snowflake partner to boost AI-driven martech solutions in MENA

Annalect, the data and analytics division of Omnicom Media Group, has announced a new initiative across the Middle East and North Africa (MENA) in collaboration with…

NEWS

SOCIALEYEZ drives Q1 momentum with sector-focused expansion

Middle East creative agency SOCIALEYEZ reported strong first-quarter growth across several sectors, adding new retainers, expanding strategic partnerships and increasing large-scale event coverage as brands and…

NEWS

Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

NEWS

Publicis Media Middle East promotes Amine Abou Ajram to CCO

Publicis Media Middle East has promoted Amine Abou Ajram to Chief Client Officer, a newly created senior leadership role aimed at strengthening client partnerships across the…

NEWS

Middle East conflict weighs on Prada Group growth despite 14% revenue rise in Q1

The Prada Group reported a positive start to 2026, but flagged a more pronounced adverse impact from the Middle East conflict on its performance, particularly affecting…

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