Middle East - Communicate Online
Middle East

The GCC consumer is spending but not carelessly

The GCC consumer is still spending. But increasingly, every purchase comes with a calculation: Is it worth it? That tension is becoming one of the defining…

INSIGHTS

Why copy-paste global campaigns no longer work in the Middle East

Social media use in the Middle East and North Africa is among the highest in the world, making it one of the most digitally engaged consumer…

THE-VIEW

Moroccan-Belgian singer DYSTINCT fronts PUMA Middle East’s ‘Never Not Suede’ campaign

PUMA Middle East has launched the latest regional chapter of its global “Never Not Suede” campaign, partnering for the first time with Moroccan-Belgian artist DYSTINCT to…

BRANDS

Why some 130-year-old brands are winning while new ones struggle

In today’s marketplace, relevance can often feel fleeting. Consumer preferences evolve rapidly, technology transforms the way we shop, and trends emerge and disappear faster than ever…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The AI era will reward human creativity, not replace it

After 15 years advising leaders and their teams across the Middle East, Europe, and the US, I can tell you the most powerful tools in business…

THE-VIEW

BYD’s next big test isn’t technology. It’s winning hearts

When most people think about a car brand, they usually think about history. They think about the logos their parents drove, the brands they grew up…

INSIGHTS

onepointfive appoints Simon Walsh as Global Executive Creative Director to lead Middle East growth

Dubai-based independent brand experience agency onepointfive has appointed former LightBlue executive creative director Simon Walsh as its Global Executive Creative Director, as it looks to strengthen…

NEWS

Why cultural authenticity gives brands a competitive edge

Rashid Gargash For years, brands have competed on the familiar pillars of price, convenience, and product innovation. Today, however, consumers – particularly younger generations – are…

THE-VIEW

Middle East malls must reinvent beyond retail space: Boston Consulting Group

Middle East shopping malls are rapidly evolving from landlords that lease retail space into digital, data-driven platforms where customer experiences, artificial intelligence and retail media could…

INSIGHTS

Gulf luxury spending drags global market despite signs of recovery

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…

NEWS

Beyond points and discounts: How regional brands are building emotional loyalty

Adam Whatling For years, loyalty programs across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency…

THE-VIEW

How this agency is redefining creativity across the Middle East

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

Max Fashion launches tropical-inspired High Summer Women’s Collection across the Middle East

Max Fashion, the value fashion brand owned by Landmark Group, has launched its High Summer Women’s Collection across stores and online platforms in the Middle East,…

BRANDS
Trends
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