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Middle East

84% of Middle East firms have not prepared workers for the AI era: report

Organizations across the Middle East are rapidly moving beyond artificial intelligence (AI) experimentation and into large-scale deployment, according to Deloitte’s 2026 State of AI in the…

NEWS

L’Oréal Luxe Middle East expands Beauty Creator Club to include makeup artists

L’Oréal Luxe Middle East has expanded its Beauty Creator Club initiative to bring content creators and professional makeup artists together under a single community across the…

NEWS

Ermenegildo Zegna sees Middle East recovery after Iran conflict disruption: report

Italian luxury menswear group Ermenegildo Zegna has seen an improvement in its Middle East business in recent weeks following disruption linked to the Iran conflict, with…

NEWS

Annalect, Snowflake partner to boost AI-driven martech solutions in MENA

Annalect, the data and analytics division of Omnicom Media Group, has announced a new initiative across the Middle East and North Africa (MENA) in collaboration with…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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SOCIALEYEZ drives Q1 momentum with sector-focused expansion

Middle East creative agency SOCIALEYEZ reported strong first-quarter growth across several sectors, adding new retainers, expanding strategic partnerships and increasing large-scale event coverage as brands and…

NEWS

Dentsu reorganizes Europe, Middle East and Africa operations

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional structure, eliminating the role of EMEA chief executive…

NEWS

Publicis Media Middle East promotes Amine Abou Ajram to CCO

Publicis Media Middle East has promoted Amine Abou Ajram to Chief Client Officer, a newly created senior leadership role aimed at strengthening client partnerships across the…

NEWS

Middle East conflict weighs on Prada Group growth despite 14% revenue rise in Q1

The Prada Group reported a positive start to 2026, but flagged a more pronounced adverse impact from the Middle East conflict on its performance, particularly affecting…

BRANDS

Middle East demand lifts India’s dairy export volumes

India’s dairy exports to the Middle East surged to record levels during the recent West Asia crisis, as Gulf importers rushed to secure supplies despite shipping…

NEWS

Global marketing spending surges on event demand: PQ Media forecast

New forecasts from PQ Media covers the Middle East-Africa region and three other geographic regions. Global advertising and marketing spending is expected to accelerate sharply in…

NEWS

Why the Middle East’s agency pitch system is broken — and nobody wants to admit it

After more than two decades leading agencies and client relationships in the Middle East, one thing has become increasingly clear: the region does not have a…

NEWS

SHEIN launches ‘Magic Vanity’ livestream in Middle East to boost partner brands

Global online fashion and lifestyle retailer SHEIN has announced the launch of a new livestream shopping event in the Middle East aimed at helping partner brands…

NEWS

UAE investors stay confident despite geopolitical tensions: Survey

Confidence among UAE retail investors in the local economy and stock market remains strong despite geopolitical tensions and market volatility, according to the latest UAE Retail…

NEWS
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