Middle East - Communicate Online
Middle East

MENA’s tourism playbook has changed – spectacle is out, identity is in

Paul Clifford For years, tourism marketing across the Middle East and North Africa was defined by spectacle. Rising skylines, desert resorts and beachfront luxury, delivered at…

CANNES-LIONS

Is creativity in the Middle East drowning in ‘Slop’? Industry leaders think so

Ian Akerman Creativity is one of those words that is simultaneously meaningless and indispensable. Endlessly invoked, vaguely defined, yet still treated as the industry’s highest currency. …

INSIGHTS

Infobip, Digitas Middle East expand strategic partnership to boost AI-driven customer engagement

Global AI-first cloud communications platform Infobip has announced an expanded strategic partnership with Digitas Middle East, the marketing transformation arm of Publicis Groupe, aimed at helping…

NEWS

Yango Group named among best technology workplaces in Middle East

Yango Group, a Dubai-headquartered global technology company, has been named among the Best Workplaces in Technology™ Middle East 2026 by the organization Great Place to Work®.…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Brave ideas backed by data will define Cannes winners: Youssef Gadallah

As Cannes Lions 2026 unfolds, the global creative industry is navigating a new era shaped by data, creators, platform-first storytelling and measurable business impact. In this…

CANNES-LIONS

How MENA’s Cannes Lions  jurors define what it takes to win in 2026

Across PR, media, film and beyond, MENA jurors point to a shift: winning work is no longer just creative or effective but culturally resonant and built…

CANNES-LIONS

Serviceplan Middle East launches Visa’s FIFA World Cup 2026 travel campaign across CEMEA

Serviceplan Middle East has launched a new cross-border travel campaign for Visa, an Official Partner of the FIFA World Cup 2026™, across the Central and Eastern…

NEWS

DEKUPLE Group expands into Middle East with launch of Das Kapital Dekuple Group

French communications, data and marketing company DEKUPLE Group has entered the Middle East market through a new venture, Das Kapital Dekuple Group, established in partnership with…

NEWS

Omnicom Media MENA revamps operating model, expands Wissam Najjar’s role

Omnicom Media MENA has announced a new operating model and expanded the role of Wissam Najjar, who will now serve as Chief Commercial Officer, as part…

NEWS

The $11 billion market the world can’t ignore

The Middle East and North Africa (MENA) advertising market, now estimated at between $9 billion and $12 billion, has entered a decisive phase of global relevance.…

CANNES-LIONS

Communicate releases Cannes Lions 2026 special issue

Communicate has published its Cannes Lions 2026 special issue, offering an in-depth look at the trends, challenges and opportunities shaping the MENA advertising, marketing and media…

NEWS

Max Fashion launches AI-powered try-on experience with Google Cloud

Max Fashion, part of the Landmark Group, has partnered with Google Cloud to launch a new AI-powered virtual try-on experience, becoming one of the early adopters…

NEWS

Gregory Mardikian leads Collaborate’s expansion across Middle East, Africa

Brand experience agency Collaborate is strengthening its presence across the Middle East and Africa, with Gregory Mardikian leading the expansion as General Manager. The agency said…

NEWS
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