The way brands connect with younger consumers is changing. For Generation Z, engagement increasingly means doing something, experiencing something and sharing it with others, rather than…
KFC has launched a new brand platform, ‘A Taste of What’s Next’, across the Middle East and North Africa (MENA), focusing on menu innovation, restaurant design,…
People in the Middle East and North Africa (MENA) are significantly more optimistic than their counterparts in Europe and North America about artificial intelligence creating jobs,…
General Motors (GM) has launched a campaign titled ‘Zero to 100 and Beyond’ to mark 100 years of its presence in Africa and the Middle East,…
The United Arab Emirates has emerged as one of the markets gaining access to advertising inside artificial intelligence (AI) assistants, with OpenAI opening its ChatGPT Ads…
The Middle East and Africa stand out for their consumption of long-form online videos, while Latin America leads in social media, short-form videos, online press and…
Brand experience agency Collaborate Global has expanded into Abu Dhabi as it seeks to grow its Middle East and Africa business, targeting government departments, destination brands…
Around 90% of consumers in the UAE would consider buying a vehicle with Level 3 autonomous-driving capabilities or higher, compared with 84% in China, 47% in…
The Middle East war is weighing on luxury at both ends, hurting demand in the region and the European shopping trips Gulf clients rely on, as…
As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into more than…
OpenAI is expanding ChatGPT advertising to 26 additional countries, including markets in the Middle East, Africa, Europe and Asia, taking the platform’s advertising reach to 89…
Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…
SHEIN has expanded its Middle East Marketplace with more than 600 sellers now signed up, as the online fashion retailer introduces new technology partnerships to help…
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