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AI leaders urge US government to prepare safeguards as automation accelerates

More than 1,100 employees and leaders from major artificial intelligence companies, including OpenAI, Anthropic, Google, Meta, Microsoft, Mistral and Thinking Machines, have signed a public statement…

INSIGHTS

Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS

Meta launches AI business agent for WhatsApp, Instagram, Messenger

Meta has unveiled its new Business Agent, an AI-powered tool designed to help businesses manage customer interactions across WhatsApp, Messenger, and Instagram at scale. The announcement…

NEWS

Creator-led campaigns generate 35% higher returns: report

L’Oréal has developed a new measurement framework with Meta to better quantify the business impact of creator and influencer marketing, addressing one of the industry’s biggest…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Meta launches AI-powered Business Agent to help firms automate customer service and sales

Meta has unveiled a new AI-powered tool called the Meta Business Agent, designed to help businesses automate customer interactions, sales, and support across WhatsApp, Messenger, and…

NEWS

Meta set to overtake Google in global ad revenue for the first time

Meta is projected to surpass Google in global digital advertising revenue for the first time in 2026, marking a significant shift in the online advertising landscape…

NEWS

Meta ends Instagram encrypted messaging feature

Instagram’s 3 billion users worldwide will no longer be able to use end-to-end encrypted direct messages, after Meta quietly discontinued the feature on the platform. Meta…

NEWS

Meta expands AWS partnership for next-generation AI

Meta Platforms has signed an agreement with Amazon Web Services to deploy AWS’s custom Graviton processors at scale, deepening a long-standing partnership as the Facebook parent…

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Meta launches new parental controls to track teens’ AI chats across apps

Meta has introduced new parental supervision tools that allow parents to see the topics their teenagers have discussed with Meta AI over the past seven days…

NEWS

Advantage creators as Meta offers cash incentives to grow on Facebook

Meta Platforms has launched a new push to bring creators back to Facebook, offering cash incentives and expanded reach as it looks to regain momentum in…

NEWS

Meta pushes Facebook to prioritize original creators, crack down on copycats

As the battle for creator loyalty intensifies across social platforms, Meta Platforms is sharpening its strategy on Facebook: reward originality and make it harder for copycat…

NEWS

Meta updates ad measurement system to align with third-party analytics

Meta has announced changes to its ad measurement and attribution system aimed at helping advertisers better understand the impact of their campaigns in an increasingly social-first…

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Global Digital Advertising Market to Hit $2.19 Trillion by 2035: Report

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report…

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