Meta has unveiled its new Business Agent, an AI-powered tool designed to help businesses manage customer interactions across WhatsApp, Messenger, and Instagram at scale.
The announcement was made during Meta’s Conversations event in London. The company said the Business Agent acts as a virtual extension of a business team, enabling companies to engage with customers around the clock. The tool can answer business-specific queries, recommend products, schedule appointments, qualify leads, and assist with sales-related tasks.
Introducing the new offering, Mark Zuckerberg, founder and CEO of Meta, said: “Today, I want to introduce Meta Business Agent, giving every business, of any size, an agent to talk to customers and help run your operation. Now, a clothing shop in Birmingham or a bakery in São Paulo can offer the same always-on, highly-personalized experience as a major brand. More than a million businesses already use our agents on WhatsApp and Messenger. And we’re excited to expand to more countries and bring them to Instagram as well.”
Meta said the launch comes as more than one billion people interact with businesses every day through WhatsApp, Messenger, and Instagram. The company believes the new AI-powered agent will help businesses deliver more personalised customer experiences from the very first interaction while improving operational efficiency.
