Meta has launched Muse, a new artificial intelligence agent designed to perform everyday digital tasks on behalf of users, marking the company’s latest move beyond conventional AI chatbots.
Initially available to adults in the United States, Muse can send emails, book travel, manage schedules, shop online and perform other routine tasks with limited user intervention. The assistant is available through a dedicated app and Meta’s WhatsApp platform.
“Introducing Muse, the personal agent that understands your goals and works 24/7 to get things done for you,” Meta CEO Mark Zuckerberg said.
“Muse is built from the ground up for privacy and security. Your data and credentials live on the Muse Secure VM — an isolated linux computer with a browser, CPU, memory, and storage,” he added.
Unlike traditional chatbots, Muse can continue working in the background after receiving instructions. It operates through a dedicated virtual machine that allows it to interact with services including email, calendars, payment platforms, shopping applications and smart-home systems.
Meta said users can decide which applications Muse is allowed to access and can withdraw permissions at any time. The company has also provided an option for users to prevent their conversations from being used to train its AI models.
Meta said it plans to introduce an encrypted version of the service later this year and bring Muse to its smart glasses platform in the near future.
The company is offering a free version of Muse alongside paid subscription plans aimed at users who require greater usage.
The launch comes as Meta steps up its investment in AI and seeks to develop systems capable of acting independently on behalf of users. Zuckerberg has described this broader direction as a move towards “personal superintelligence”, in which AI systems could help people accomplish both everyday and long-term goals.
Meta has acknowledged that giving an AI system access to personal information and digital accounts creates additional privacy and safety risks. The company said the launch was delayed earlier this year to strengthen security measures and reduce the possibility of misuse or unintended actions.
Meta has introduced monitoring systems that can review certain actions before they are carried out and may ask users for approval when sensitive tasks are involved.
The company is also investing heavily in AI infrastructure, with projected spending of more than $130 billion this year on AI-related hardware and development.
With Muse, Meta is seeking to shift AI assistants from systems that primarily answer questions to agents that can actively perform tasks, potentially changing how people interact with digital services.
