Meta is reportedly developing AI tools that could automate much of the advertising process, potentially allowing brands to create complete campaigns using little more than a product image and a budget goal.
The technology could generate ad visuals, videos and copy while also determining audiences and optimising how campaigns are delivered across Facebook and Instagram. Meta already uses AI extensively for creative generation, audience targeting and campaign optimisation through its Advantage+ advertising tools.
If the reported capabilities are rolled out, they could significantly reduce the time and resources required to produce digital advertising campaigns, particularly for small businesses without large creative or media-buying teams.
The development points to a broader shift towards AI-driven advertising, where brands could move from manually building campaigns to simply defining their products and objectives, with AI handling much of the execution
