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Marketers

Gulf energy crisis could wipe $94bn off global ad growth: WARC scenarios

A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new…

INSIGHTS

UAE marketers lead on AI trust but struggle with data gaps: Report

UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced inability to access unified customer data is undermining the technology’s…

NEWS

Marketers embrace AI recommendations, but consumers remain skeptical: Study

Marketers are betting heavily on artificial intelligence to shape the future of online shopping, but consumers are far less convinced, according to new research that highlights…

NEWS

Mobile gaming marketers face rising ad pressure as AI floods channels

AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out, according to…

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Branded

Creators Put Brand Quality Ahead of Pay in Partnership Decisions

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July survey conducted…

INSIGHTS

This is how people search today and why brands should listen

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…

NEWS

Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers

Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact sessions designed…

NEWS

Navigating Marketing and Communications in an Era of Accountability

By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

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The Marketing Society Opens Applications For 2023 Scholarship

Following a successful first year for The Marketing Society’s Scholarship Programme in partnership with TikTok, the Society is delighted to announce that applications are now open…

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3 in 5 Marketers in Africa & Middle East Lack Confidence in their Data, Analytics, Insights

To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer…

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The Marketing Society Appoints New Leadership Team in Abu Dhabi

Global community for marketers, The Marketing Society announces its new local leadership team following the expansion into Abu Dhabi, a step that will significantly contribute to…

NEWS