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Marketers

Stop asking for budget: what a marketer-turned-GM wants from CMOs

Ahead of Marketer of the Future, Unilever’s Duygu Ersoy and fellow speakers on how marketing stops defending its spend and starts shaping growth. Duygu Ersoy started…

BRANDS

Marketers urged to align media spending with changing consumer behavior

Marketers risk undermining long-term brand growth by continuing to favour familiar media channels over those that better reflect changing consumer behavior, according to discussions at The…

NEWS

Marketers are getting the UAE completely wrong — And it’s costing them 

Recent moments of uncertainty have exposed a deeper layer of consumer understanding in the UAE — one shaped less by nationality alone, and more by mindset,…

THE-VIEW

Falling birth rates force rethink of brand strategies for seniors

Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Google unveils new AI-era measurement tools for marketers

Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…

NEWS

GCC marketers rebalance brand and performance amid uncertainty

Marketers across the Gulf are rethinking how brand-building fits into growth strategies, as new research shows a widening gap between long-term priorities and short-term performance demands.…

NEWS

Gulf energy crisis could wipe $94bn off global ad growth: WARC scenarios

A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new…

INSIGHTS

UAE marketers lead on AI trust but struggle with data gaps: Report

UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced inability to access unified customer data is undermining the technology’s…

NEWS

Marketers embrace AI recommendations, but consumers remain skeptical: Study

Marketers are betting heavily on artificial intelligence to shape the future of online shopping, but consumers are far less convinced, according to new research that highlights…

NEWS

Mobile gaming marketers face rising ad pressure as AI floods channels

AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out, according to…

NEWS

Creators Put Brand Quality Ahead of Pay in Partnership Decisions

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July survey conducted…

INSIGHTS

This is how people search today and why brands should listen

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…

NEWS

Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers

Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact sessions designed…

NEWS
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