Recent moments of uncertainty have exposed a deeper layer of consumer understanding in the UAE — one shaped less by nationality alone, and more by mindset,…
Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…
Google is preparing to roll out a suite of new measurement tools aimed at helping advertisers adapt to an increasingly AI-driven marketing landscape, as reported by…
Marketers across the Gulf are rethinking how brand-building fits into growth strategies, as new research shows a widening gap between long-term priorities and short-term performance demands.…
A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new…
UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced inability to access unified customer data is undermining the technology’s…
Marketers are betting heavily on artificial intelligence to shape the future of online shopping, but consumers are far less convinced, according to new research that highlights…
AI-driven tools have sharply increased the volume of advertising in mobile gaming, intensifying competition for player attention and raising the cost of standing out, according to…
Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July survey conducted…
Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…
Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact sessions designed…
By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group
Following a successful first year for The Marketing Society’s Scholarship Programme in partnership with TikTok, the Society is delighted to announce that applications are now open…
