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MCN’s Ricarda Ruecker: “You define your destiny with how you actually skill yourself”

We spoke with Ricarda Ruecker, Chief Talent Officer at MCN MENAT, earlier while researching industry salaries for Communicate’s 2026 GCC Advertising and Marketing Salary Survey in…

NEWS

Mindset’s Natalia Edde on burnout, Gen Z and the promotion-every-six-months candidate

Not long ago, every third candidate made it past Natalia Edde’s first screening. Now it’s every fifth. Edde is a Partner at Mindset an integrated marketing…

AGENCIES

Salary alone doesn’t win or keep our best people anymore: Sewar Azzouni

When Communicate fielded its 2026 GCC Advertising & Marketing Salary Survey in Q3, the numbers came back with some surprises. C-suite titles cluster at the same…

INSIGHTS

Omnicom Media MENA’s Joumana Hathout: “Our scales remain the same”

Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…

AGENCIES
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Unearthing and Nurturing Creativity: A Personal Journey

By David Balfour, Co-Founder of Lightblue.

NEWS

Socialize Becomes Only UAE Agency to Scoop a Webby for Plus Company’s ‘PlusConnect’

Socialize, the socially-led creative & media agency, has been recognized at the 27th annual Webby Awards this month, for a first-of-its-kind employee relations campaign using NFTs,…

NEWS

The World Of Work: Building Back Better Through Brand

By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai

NEWS

Here’s The Solution To Bad TV ADs

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good…

NEWS

Is human capital our most important asset or not?

  The notion of people as assets should stand for something by Sasan Saeidi, managing director FP7/UAE and IAA global vice-president – content strategy If this…

NEWS

What GroupM’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives.

NEWS

What Initiative Riyadh’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems…

NEWS

What OMD UAE’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems…

NEWS

What BPG Maxus’ millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives.

NEWS
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