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Fifa World Cup

talabat, TOD by beIN partner to enhance FIFA World Cup 2026 viewing experience across MENA

talabat has announced a strategic partnership with TOD by beIN to offer customers an enhanced FIFA World Cup 2026 viewing experience across the Middle East and…

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GCC sports fans shift to Connected TV ahead of 2026 World Cup: study

Sports fandom in the Gulf is rapidly moving beyond traditional television and social media, with connected TV (CTV), digital audio and digital out-of-home (DOOH) emerging as…

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TOD becomes TOD by beIN ahead of FIFA World Cup 2026™

beIN MEDIA GROUP has announced that its streaming platform TOD will now operate under the name “TOD by beIN” as part of a broader digital expansion…

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ENTOURAGE WINS ARAMCO STADIUM BRANDING & COMMUNICATIONS PITCH

entourage, the region’s leading creative experiential agency, announces its selection as the branding and communications strategy partner for Aramco Stadium.

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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How Adidas Leveled the Playing Field during the World Cup

"Beach Club Billboard" in Doha aimed to draw the world's attention to the importance of ensuring gender equity and creating fair access and opportunity for women in…

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Heinz Arabia Dives into World Cup Spirit with its Latest Campaign

Heinz Arabia's latest campaign turns football fanatic, Thomas Heinz into a billboard to represent the brand at the World Cup and also interact effectively with fans.…

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YouTube Teams up with beIN Sports for the FIFA World Cup Qatar 2022™

YouTube announced its partnership with beIN Sports, the official broadcaster of the FIFA World Cup Qatar 2022™ in the Middle East and North Africa, to help…

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Snapchat Launches New Lenses to Celebrate The World Cup Season

Snapchat allows fans to capture and share key moments with their families and friends before, during, and after the world’s biggest sports celebration.

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Adidas’s Latest Campaign Reunites Global Football Family

Ahead of FIFA World Cup Qatar 2022™, Adidas reunites its global football family including Morocco right back Achraf Hakimi to celebrate why the world cup is so special. The…

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Google Announces New Features for Football Fans Ahead of the FIFA World Cup™

To help make it easier for people across the Middle East & North Africa to stay up-to-date with the FIFA World Cup™, Google announced a range…

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Visa’s Latest Campaign Reminds People To Stay Alert of Cybercrime

It’s FIFA World Cup season, and Visa reminds people to stay alert of their online practices with its 'Stay Secure' campaign.

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Top Mobile Marketing Tips to Place Your Mobile App in a League of its Own During the Qatar World Cup

By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer

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Google & Euromonitor Share Insights on This Year’s World Cup Visitors

By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA

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