talabat has announced a strategic partnership with TOD by beIN to offer customers an enhanced FIFA World Cup 2026 viewing experience across the Middle East and North Africa (MENA) region.
Under the partnership, talabat users who subscribe to or renew a talabat pro annual plan will receive a complimentary one-year subscription to TOD by beIN, the exclusive streaming platform for the FIFA World Cup 2026™. The offer will provide access to live and on-demand coverage of the tournament, along with year-round benefits available through talabat pro.
talabat pro, the company’s premium subscription programme, offers benefits including free delivery, exclusive discounts and additional perks through its Solo and Family plans across food, grocery and everyday essentials categories.
“We know that for our customers, game night is about uninterrupted excitement and creating moments with the people who matter most,” said Moiza Saeed, Senior Director of Ventures at talabat. “Through our partnership with TOD, we’re bringing together premium sports entertainment and the everyday convenience of talabat pro to help customers create the ultimate home stadium experience – from match streaming to meals, snacks, and everything in between.”
The companies said the collaboration aims to combine sports entertainment with on-demand delivery services, allowing football fans to enjoy matches while ordering food, groceries and other essentials directly to their homes.
John-Paul Mckerlie, Vice President of Marketing & Sales at TOD by beIN, said: “As excitement builds towards the FIFA World Cup 2026™, our partnership with talabat brings together two brands committed to delivering exceptional digital experiences. Through TOD by beIN, customers will enjoy seamless access to every match alongside premium entertainment for the entire family, while benefiting from the convenience and value that talabat is known for. Together, we’re creating a more connected, rewarding, and engaging entertainment experience for audiences across the region.”
TOD by beIN will offer viewers a range of features during the tournament, including MultiView, 4K/HDR streaming, interactive timelines, real-time engagement tools and automatic match highlights. The platform will also provide access to a library of Arabic, Turkish and Western entertainment content beyond the World Cup.
The talabat pro and TOD by beIN annual bundles are now available through the talabat app across all talabat markets. Customers can subscribe through the talabat pro section of the app ahead of the tournament.
The partnership reflects both companies’ efforts to combine entertainment, convenience and customer benefits as football fans across the region prepare for the FIFA World Cup 2026.
