beIN MEDIA GROUP has announced that its streaming platform TOD will now operate under the name “TOD by beIN” as part of a broader digital expansion strategy ahead of the FIFA World Cup 2026.
The rebranding comes as TOD by beIN prepares to become the official streaming platform for the FIFA World Cup 2026 across the Middle East and North Africa (MENA) region.
Mohammad Al-Subaie, CEO of beIN MENA, said: “The evolution to TOD by beIN marks an important milestone in our digital growth at a defining moment for sport and entertainment in our region. This unifies beIN’s digital streaming proposition under the globally recognised and trusted beIN brand ahead of the FIFA World Cup 2026™, while reinforcing our commitment to innovation and a world-class viewing experience for our audiences.”
Launched during the FIFA World Cup Qatar 2022, TOD has expanded its reach across 24 countries and partnered with more than 50 distribution and commercial partners. The platform is also available across major smart TV platforms.
Peter Mrkic, Managing Director of TOD MENA, said: “TOD has rapidly established itself as one of MENA’s leading streaming platforms – following its launch at the FIFA World Cup Qatar 2022™ – reaching 24 countries, supported by more than 50 strategic distribution and commercial partners, and available across all major Smart TV platforms. With TOD by beIN we are creating a powerful, seamless destination for sport and entertainment where fans can enjoy sport anywhere, anytime, and on any device.”
According to the company, the revamped platform will offer enhanced viewing features including 4K/HDR live streaming, interactive timelines, automatic highlights, MultiView and FanZone experiences aimed at digital-first audiences.
Alongside sports coverage, TOD by beIN said it will continue investing in entertainment content and locally focused productions through TOD Studios. The platform plans to expand its catalogue across Arabic, Turkish and international programming, as well as children’s content and original productions.
The company said the new branding and updated user experience will be rolled out across platforms in the coming days as part of beIN’s wider digital strategy for the region.
