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Emirates

Emirates and Saudia named Most Recommended Brands in UAE and Saudi

Emirates leads the UAE with a positive Recommend score of 92.8% among current customers, while Saudia takes first place in Saudi Arabia at 92.4%, according to…

NEWS

BMW Motorrad celebrates Emirati Women’s Day with ride

BMW Motorrad Middle East and AGMC, the authorized BMW Motorrad importer in Dubai and the Northern Emirates, hosted a Female Community Ride bringing together 80 women…

BRANDS

Tabby apologises after mistaken ‘Emirates voucher’ email sent to customers

Buy now, pay later platform Tabby has apologised after mistakenly sending an email informing thousands of customers that they had won an Emirates flight voucher. The…

NEWS

Majid Al Futtaim, Alshaya expand retail footprint with new store openings

Majid Al Futtaim has strengthened its strategic partnership with Alshaya Group with a new wave of retail openings across its flagship malls, beginning with the launch…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Emirates: This time we’re serious (unlike last time)

 Emirates’ new safety video starts with a bold claim:  “This is your no-nonsense safety video.” How no-nonsense? An airhostess spells it out: “We do not have dancers…

NEWS

Riding the wave of change propels value of Kantar BrandZ Top 30 Emirati and Saudi brands to $97 billion

Now in its fifth year, the ranking draws on the opinions of 52,000 consumers about 672 brands across 41 categories in the UAE and KSA. Fueled…

NEWS

Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services

This is the first fully exclusive Digital Out-of-Home (DOOH) partnership that focuses on bringing premium, relevant advertising to the local Emirati communities.

NEWS

Exclusive First Look: YouGov Releases Recommend Rankings 2022 for UAE and KSA

Travel and sportswear brands continue to dominate the rankings yet another year in the UAE while homegrown brands occupy the top three ranks in KSA.

NEWS

Data Goals for 2021? Take 2020’s Lessons Forward

Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we use it.

NEWS

Emirates renews global media contract with Havas Media

Emirates has announced the renewal of its contract with Havas Media.

NEWS

Emirates assigns creative duties to Leo Burnett

Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The account was…

NEWS

Emirates and Yahoo partner for Dubai tourism campaign

As part of Emirates and Dubai Tourism’s global campaign “See you in Dubai”, Emirates and Yahoo have come together to launch a new content experience that…

NEWS
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