Majid Al Futtaim has strengthened its strategic partnership with Alshaya Group with a new wave of retail openings across its flagship malls, beginning with the launch of Primark at City Centre Mirdif on April 9.
The expansion will continue with two additional Primark stores planned for 2026, including a flagship outlet at Mall of the Emirates in May and another store at City Centre Bahrain in the fourth quarter.
The move is part of a broader retail expansion strategy that will also see more global brands operated by Alshaya Group entering or expanding within Majid Al Futtaim destinations across the region.
As part of this expansion, the H&M store at Mall of the Emirates has reopened after undergoing a multi-million-dirham refurbishment. Recent openings of other Alshaya-operated brands such as Jo Malone, Victoria’s Secret and COS have also strengthened the retail offering.
In addition, Ulta Beauty, one of the largest specialty beauty retailers in the United States, made its UAE debut at Mall of the Emirates in January 2026, introducing a new experiential retail concept focused on skincare, cosmetics and wellness products.
Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management, said: “This latest expansion with Alshaya Group cements our position as the leading retail destination partner in the region. Together, we are delivering elevated, future-forward retail experiences that continue to shape the future of shopping in the Middle East. Majid Al Futtaim remains committed to creating destination malls that are hubs of commerce, culture and lifestyle for the region’s diverse consumers.”
John Hadden, Chief Executive Officer of Alshaya Group, commented: “Our long-standing partnership with Majid Al Futtaim has been instrumental in enabling some of the world’s most iconic brands to flourish in the region. This next phase of expansion reflects our shared vision of delivering best-in-class retail experiences that surprise and delight customers. We are especially proud to announce the next Dubai Primark to open in City Centre Mirdif next week.”
