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Egypt

YouTube launches Shopping affiliate programme in Saudi Arabia, UAE and Egypt

YouTube has launched its Shopping affiliate programme in Saudi Arabia, the UAE and Egypt, allowing eligible creators to tag products in videos, Shorts and livestreams and…

NEWS

YouTube launches shopping affiliate program in three MENA markets

YouTube has launched its Shopping affiliate program in Saudi Arabia, the United Arab Emirates and Egypt, allowing eligible creators to tag products in videos and earn…

NEWS

84% of women in UAE, Saudi, Egypt want more uninterrupted me-time: study

About 84% of women surveyed in the UAE, Saudi Arabia and Egypt want more uninterrupted time for themselves, with the proportion reaching 91% in Egypt, 82%…

INSIGHTS

Yango Play mobilises 1,419 creators in Egypt campaign for Bershama release

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok campaign supporting the streaming platform’s…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Anghami’s Anghami Elite sees Angham streams jump 108.75% in a day

Anghami’s newly launched artist platform, Anghami Elite, has already delivered a sharp increase in listening to its debut artist Angham, with streams of the Egyptian singer’s…

NEWS

Inside WPP Media’s winning streak: $87M in the Gulf, and a total reset in Egypt 

WPP Media has emerged as the standout performer across two of the Middle East’s most closely watched media markets in the first half of 2026, according…

INSIGHTS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

Zefr expands partner network across Türkiye, GCC and Egypt

AI-powered brand safety and suitability platform Zefr has expanded its strategic partner network across Türkiye, the GCC and Egypt through new partnerships with Black C Media…

NEWS

TikTok removes 11.7 million violative videos across MENA in Q4 2025

TikTok removed more than 11.7 million videos that violated its Community Guidelines across five Middle Eastern countries during the fourth quarter of 2025, according to the…

NEWS

Egypt’s summer market operates as three distinct consumer economies: report

 Egypt’s summer consumer market is increasingly being shaped by three parallel economies—the North Coast, Alexandria and the in-city population—each requiring a different marketing and commercial strategy,…

NEWS

Why winning in Egypt starts long before the campaign

Egypt’s FMCG market does not behave like a textbook case. It behaves like a living system: fast-moving, unpredictable, and shaped as much by resilience as by…

CPG-FMCG

Inside Egypt’s undervalued ad tech engine

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented inventory, and low transparency,…

INSIGHTS

Beyond the buzz: Why Egyptian creativity needs to get commercial

Egypt doesn’t have a creativity problem. It has an effectiveness dilemma. Every Ramadan, the nation turns advertising into full-blown theatre, cinematic storytelling, megastar cameos, and jingles…

NEWS
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