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Digital

The Gulf Has the World’s Attention. Now It Must Create the Experience

Bringing the world’s biggest events to the Gulf was the start. The bigger prize is using storytelling, broadcast and technology to make the millions who never…

THE-VIEW

MENA’s $8.2bn digital ad economy signals a deeper shift in how brands buy attention

The most revealing number in the latest MENA advertising data may not be the $8.185 billion spent on digital advertising in 2025. It is the fact…

INSIGHTS

Gen Z is logging off the club scene—and brands should pay attention

The Harris Poll’s latest Gen Z Weekend Report finds that financial pressures, loneliness and a preference for lower-pressure social settings are reshaping how young Americans spend…

INSIGHTS

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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du wins global accolades for brand, digital transformation efforts

UAE telecom and digital services provider du has secured two international recognitions, highlighting its brand-building efforts and expanding role in the country’s digital transformation. The company…

NEWS

Bold Influence, MAZ NEXA sign strategic partnership to offer integrated communications and digital solutions

Strategic communications advisory firm Bold Group subsidiary Bold Influence and MAZ NEXA have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at…

NEWS

MENA digital advertising spend reaches $8.18 Bn in 2025: report

The Middle East and North Africa (MENA) region has emerged as the world’s fastest-growing digital advertising market, with total digital ad spend reaching $8.185 billion in…

NEWS

Gulf markets accelerate global digital commerce transformation

The Middle East is among the regions helping drive the convergence of social commerce, quick commerce, super apps and AI-powered retail systems, as digital shopping channels…

NEWS

Sumwon Studios sets Dubai as global headquarters hub

Sumwon Studios has named Dubai as its global headquarters, marking its next phase of expansion as the company targets $1 billion in revenue by 2028. The…

NEWS

Dubai Culture tops government digital experience rankings

Dubai Culture and Arts Authority ranked first among Dubai government entities in digital customer experience under the Dubai Government Digital Maturity Assessment 2025, achieving a score…

NEWS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

AI, authenticity and omnichannel to transform CPG

Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…

INSIGHTS

Hypermedia launches integrated digital revenue function to boost programmatic growth

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated Digital Revenue Function aimed at strengthening its unified and…

NEWS
Trends
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