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ChatGPT

Beyond the Click: How AI Redefined Visibility

For years, digital visibility was simple: rank first, get the click. But walk into any boardroom across the Middle East today, and you will find leadership…

THE-VIEW

ChatGPT’s first Ads reveal who is seeing them—and what brands are selling

The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ads, while consumer goods dominated the…

INSIGHTS

ChatGPT wants a place on the media plan. AppsFlyer says measurement will decide if it gets there

As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers to connect campaigns with app installs, app opens, in-app…

INSIGHTS

Can AI read consumers’ minds? new study says it’s surprisingly close

Large language models (LLMs) such as ChatGPT, Gemini and Grok can generate synthetic consumer responses that closely resemble those of real people, potentially making marketing research…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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OpenAI’s Pentagon deal gives Anthropic an unexpected boost as AI rivalry heats up

Anthropic appears to be gaining new users and visibility following a defence-related agreement OpenAI signed with the United States Department of Defense (Pentagon), triggering online criticism…

NEWS

OpenAI faces boycott after Pentagon AI deal

OpenAI is facing an online backlash after signing a deal with the United States Department of Defense to deploy its artificial intelligence models within the department’s…

NEWS

OpenAI shifts ChatGPT shopping strategy toward recommendations

OpenAI appears to be rethinking how ChatGPT participates in online shopping, shifting away from handling transactions directly and instead directing users to merchant platforms to complete…

NEWS

Criteo Joins OpenAI Advertising Pilot in ChatGPT

Criteo, the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners, announced on Monday that it has become the first advertising technology…

NEWS

Retail Enters the Chat Era as Groceries Go Live Inside AI

Canadian retail giant Loblaw Companies Limited has launched what it calls a first-of-its-kind grocery shopping experience inside ChatGPT — signalling how conversational AI is rapidly moving…

NEWS

As ads come to AI chatbots, OpenAI faces test of trust and revenue

Former OpenAI researcher Zoë Hitzig warned that strong commercial incentives could eventually erode early safeguards, drawing parallels with the evolution of advertising practices at Facebook. OpenAI…

NEWS

Anthropic Rejects Ads in Claude, Takes Aim at ChatGPT in Super Bowl Campaign

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s decision to…

NEWS

OpenAI’s Planned Ad Push Could Generate $25 Billion Annually by 2030: Report

OpenAI’s move to introduce advertising on ChatGPT could grow into a multi-billion-dollar revenue stream by the end of the decade, according to a report published on…

NEWS

OpenAI introducing ads to ChatGPT in a bid to increase revenue

The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move into…

NEWS
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