For years, marketers have been trying to influence what ChatGPT, Gemini, Claude and other AI platforms say about their brands, adapting to the rapidly changing rules…
OpenAI had a strange kind of month. On August 31st, the company switched on self-service ChatGPT ads across 31 European markets, India and MENA, the same…
Retail media is becoming a more important advertising channel across the Gulf, but new research suggests brands may be underestimating one of its biggest weaknesses: creative…
Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…
Luma AI is localizing its entire Luma Agents platform into Arabic, not just prompts and outputs, but the full interface: navigation, menus, workflow tools. Announced at…
OpenAI’s advertising business has reached a $1 billion annualised revenue run rate as the company expands its ChatGPT Ads offering to the Middle East and North…
OpenAI CEO Sam Altman has offered a striking glimpse into the company’s vision for the next generation of AI assistants, suggesting that a descendant of ChatGPT…
OpenAI has opened ChatGPT to advertising in India, marking a significant step in the company’s push to monetise one of the world’s most widely used AI…
For years, digital visibility was simple: rank first, get the click. But walk into any boardroom across the Middle East today, and you will find leadership…
The first detailed study of advertising inside ChatGPT has found that lower-income users were more likely to be exposed to ads, while consumer goods dominated the…
As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers to connect campaigns with app installs, app opens, in-app…
Large language models (LLMs) such as ChatGPT, Gemini and Grok can generate synthetic consumer responses that closely resemble those of real people, potentially making marketing research…
Anthropic appears to be gaining new users and visibility following a defence-related agreement OpenAI signed with the United States Department of Defense (Pentagon), triggering online criticism…
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