OpenAI has launched a new feature within ChatGPT that allows businesses to claim and manage their profiles, update company information and track how users interact with them on the chatbot.
According to Reuters, the company announced on Tuesday that the new feature, called “Businesses”, is being introduced in beta.
Through a tool called Business Hub, companies can claim their profiles on ChatGPT and, after verification, update key business details and upload product feeds containing information on pricing and availability.
The platform will also provide businesses with aggregated engagement insights, including the number of mentions and views they receive on ChatGPT, as well as clicks directing users to their websites, Reuters reported.
OpenAI is also introducing a feature called “Business Agents”, which will allow users to interact directly with AI agents representing businesses to seek information about their products and services.
The feature is initially being rolled out to eligible e-commerce and online service businesses in the United States.
OpenAI said it does not share users’ conversations or interactions with Business Agents with businesses.
