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Advertising

Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

NEWS

Scaling social creativity without sacrificing human connection

Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and measure campaigns at scale. As brands produce more…

INSIGHTS

Saudi Arabia’s television and video market becomes prime growth arena for advertisers

Saudi Arabia’s television and video market is rapidly evolving into one of the region’s most valuable platforms for advertisers, brands and media owners, as audiences increasingly…

INSIGHTS

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

Omnicom Advertising and Google have launched an AI-powered creative intelligence system in the Middle East, with plans to expand it across Africa, the Middle East and…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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OpenAI eyes $100bn ad business by 2030 as AI platforms race for revenue scale

OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market estimates – earlier reported by Axios—intensifying debate across…

INSIGHTS

Traditional ad agency model ‘broken’ or nearing collapse, says Basis report

A new industry report by advertising technology company Basis has found that 87% of agency professionals believe the traditional agency model is either already broken or…

NEWS

Mada Media, Hills Advertising partner to expand Dubai’s premium OOH network

Dubai’s out-of-home (OOH) advertising sector is set for further digital expansion after Mada Media signed a strategic agreement with Hills Advertising to manage premium advertising assets…

NEWS

CPG’s search for instant omnichannel gratification

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today looking beyond traditional linear sales methods like…

CPG-FMCG

Netflix resets narrative ahead of pivotal first-quarter earnings

Netflix heads into its first-quarter earnings in a stronger strategic position, with investor focus shifting back to fundamentals after recent moves to streamline its narrative, according…

NEWS

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS

The $50 billion question: What the Gulf crisis means for ad markets

The numbers were already looking promising. WARC’s latest global forecast had put the ad market on course for 10.4 per cent growth this year, with total…

INSIGHTS

Mada Media awards key OOH advertising contract to PHI Advertising

Mada Media has awarded a strategic out-of-home (OOH) advertising contract to PHI Advertising, granting the company rights to install and commercialise a portfolio of advertising assets…

NEWS

The massive CPG advertising shake-up as AI rewrites rules

Over several past decades, TV and even the big screen were the media that captured most of our attention as consumers. Huge budgets were lined up…

CPG-FMCG
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