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Advertising

My week in adland and the call I’d love to receive

Last year I officially celebrated my 20 years in the GCC. After 20 years of witnessing doubtfully made-for-awards work, I was wondering if marketers are bored…

THE-VIEW

Capital.com proves podcast advertising can deliver real performance 

In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…

CANNES-LIONS

Cannes Lions 2026 quietly rewrote advertising’s future

If there was one thing Cannes Lions 2026 proved, it’s that the world’s biggest advertising festival is no longer just about advertising. Yes, there were yacht…

CANNES-LIONS

What wins in finance: Trust is the starting point, experience is the differentiator

We asked six CMOs a single question: in today’s financial landscape, what really wins, and how should brands respond? Here’s what they had to say: trust…

CANNES-LIONS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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My week in adland and the big Cannes surrender

 Should you still spend an obscene amount of money and attend Cannes Lions? Definitely if you want to declare residency inside the warm and cozy rectal…

THE-VIEW

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS

TBWA\RAAD named to Fast Company Middle East’s Brands That Matter 2026 list

Advertising agency TBWA\RAAD has been named to Fast Company Middle East’s Brands That Matter 2026 list in the Advertising category, in recognition of its people-centric approach…

NEWS

Patrick Samaha: Audio is the biggest opportunity in advertising today

As MENA’s advertising and marketing industry navigates a new era of growth, resilience has become more than a buzzword—it is a business imperative. Patrick Samaha, Founder…

CANNES-LIONS

Creativity, awards and the new effectiveness debate

For decades, the advertising industry treated a Cannes Lions trophy as shorthand for marketing success. Winning meant a campaign had not only impressed peers creatively but…

CANNES-LIONS

Sebastien Boutebel: MENA’s ad recovery is not a rebound, it’s a system upgrade

Interview with Sebastien Boutebel, Chief Creative Officer at Saatchi & Saatchi, who argues that MENA’s advertising and marketing industry is not experiencing a traditional recovery but…

CANNES-LIONS

SmartFrame appoints Dal Gill as CRO to drive global expansion

SmartFrame Technologies has appointed adtech and programmatic advertising executive Dal Gill as its Chief Revenue Officer (CRO), as the company looks to accelerate global growth and…

NEWS

Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue is projected to grow by 8.9 percent in 2026, significantly higher than earlier forecasts of 7.1 percent, according to the latest 2026 Global…

NEWS

Saleh Ghazal: MENA is not recovering—It is reinventing growth through resilience

The Middle East and North Africa’s advertising industry is entering a new era shaped by resilience, innovation and long-term investment. According to Saleh Ghazal, CEO of…

INSIGHTS
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