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Advertising

My Week in Adland and the Day the Music Died

Last week, I celebrated the appointment of Andrew Robertson at the helm of Omnicom’s creative arm, OAG. I do truly believe that we need an exceptional…

THE-VIEW

What makes an ad idea actually work? WARC has some answers

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s The Health of Creativity 2026 report, which analyses…

NEWS

Podcast Advertising Has “Earned Its Seat” in MENA. So Why Hasn’t the Budget Followed?

For years, podcast advertising in the Middle East was treated the way most new media is treated: sampled, not committed to. That’s changing fast — and…

INSIGHTS

PUMA and AL-HILAL Bet on UV Ink to Make Brand Loyalty Glow in the Dark

PUMA and Saudi football giant AL-HILAL have unveiled their 2026/27 third kit, and the standout feature isn’t the cut or the colorway — it’s the chemistry.…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Saudi tourism hijacks Europe’s anti-tourist graffiti, turns it into an invitation

Walk through Barcelona’s El Raval this summer and you will find the same scrawled warning on wall after wall: “Tourists Go Home.” It has become the…

NEWS

The Discount Is Dead. Long Live the Narrative.

Every Back-to-School campaign in the GCC this year has a discount attached to it. That part hasn’t changed. What has changed is how hard brands are…

BRANDS

Is the Middle East ready for AI, or already ahead?

For years, the global AI conversation has been framed as a two-horse race, Silicon Valley and Beijing setting the pace while everyone else scrambles to keep…

COMMUNICATE-AI-HUB

Ready Set Ford is designed for today’s non-linear customer journey: Andrew Gregory

When recently Ford unveiled “Ready Set Ford” at the Liwa International Festival, it wasn’t just launching a campaign — it was testing whether a global platform…

BRANDS

My Week in Adland And Breaking News

After a bland summer, Adland also managed to provide us with some breaking news alongside wars and natural disasters. After seeing the latest campaign for a…

THE-VIEW

Dubai sets new social media rules for doctors and healthcare advertisers

The Dubai Health Authority (DHA) has introduced new standards governing medical advertising on social media, prohibiting healthcare advertisers from making exaggerated, absolute or potentially misleading claims.…

NEWS

FIX Dessert Chocolatier Is Handing the Mic to 10 UAE Creators: No Follower Count Required

Forget the media kit. FIX Dessert Chocolatier, the brand behind the Dubai chocolate bar that broke the internet, is opening its HQ doors to 10 UAE…

BRANDS

Careem Will Pay You to Order From Its Rivals: For a Week, Anyway

The super-app is offering 20% cashback on food delivery orders in Abu Dhabi and Al Ain, even if you ordered on a competitor’s platform. It’s a…

BRANDS

Malls Stopped Selling Back-to-School. Now They’re Staging It.

Back-to-School used to be a mall’s easiest sell: put the whole list under one roof, run a discount, wait for parents to walk in. This year,…

NEWS
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