Henrique Daniel Rangel, Director of SnooLabs, Retail Media and Market Intelligence Division at Snoonu, explains why the super app is betting big on commerce media, and…
The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…
Dubai Media has partnered with Livewire to expand its advertising offering in the UAE, combining gaming technology, in-game media, creator collaborations and interactive experiences with its…
Despite continuing political and economic uncertainty, Christian Fedorczuk, CEO of PHD MENA, remains bullish on the GCC, arguing that strong fundamentals, ambitious national agendas and a…
The global advertising market entered 2026 facing a strange paradox. On one hand, marketers are navigating severe geopolitical instability, persistent inflation, supply chain disruptions, trade restrictions,…
Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly expect AI to be embedded in everyday workflows and are…
Elevision has launched two roadside digital out-of-home (DOOH) screens at the North and South entrances of Dubai Design District (d3), expanding its advertising network across the…
Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…
Saudi Arabia is emerging as a market that demands dedicated advertising strategies, with brands investing more deliberately in local content, creators, premium media and audience intelligence.…
What happens when a market built on momentum is suddenly forced to slow down? That is the question at the heart of Communicate’s October issue, The…
The Gulf’s luxury market is no longer simply a retail story. It is becoming a major advertising story too, as global brands compete for affluent local…
As budgets shift toward creators in the Gulf, the industry’s next hurdle is showing it builds new demand rather than reshuffling the old. That was the…
Dubai Media is positioning its expanding television, digital and social ecosystem as a broader platform for advertisers, as it looks ahead to Q4 2026 and Ramadan…
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