The Advertising Business Group (ABG) has joined Google’s Priority Flagger Program (PFP), becoming the region’s independent advertising body to participate in the initiative aimed at improving…
The Advertising Business Group (ABG) and Publicis Groupe Middle East have announced a strategic partnership aimed at accelerating the growth of the retail media sector across…
Over the past few weeks, something has shifted. In early March, marketing leaders across the Middle East described a cautious environment. The dominant language was “wait…
The Advertising Business Group (ABG) has concluded the first edition of Marketer of the Future Middle East, which brought together senior leaders from across the region…
Flagship event brings together global and regional leaders from marketing, media, technology, academia and government on November 20 at TODA Theatre, Dubai.
Advertising Business Group calls on UAE industry players to step up and help set sustainable advertising standards for a more sustainable future
Paving the Path to Gender Equality in the Workplace Compiled by Unstereotype Alliance UAE Chapter
Industry bodies and groups are coming together to call for greater participation.
Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey.
The research also explores ways to enhance data best practices in the era of Web 3.0.
By the Advertising Business Group (ABG)
The Advertising Business Group (ABG) announced the appointment of Amine Sadik.
The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project, kickstarting June 5,…
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