By the Advertising Business Group (ABG)

The Advertising Business Group (ABG) announced the appointment of Amine Sadik.

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.

The initiative also aims to promote brand safety in digital advertising in the GCC.

Marketing still outperforms many other industries globally on DEI.

Initiative aims to harness the power of marketing to drive change both internally and among consumers, while sharing learnings of how marketers can lead on sustainability.

Communicate shares the key takeaways from ABG’s recent webinar

Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…