February 12, 2025
PLATFORMANCE REVEALS RAMADAN PLAYBOOK
Platformance, a subsidiary of FAST Ventures and a leading MENA ad-tech growth acquisition engine, recently released its highly anticipated Ramadan Playbook, “Winning Ramadan”
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Read moreFebruary 11, 2025
SMALL SCREENS, BIG RETURNS: INSIGHTS INTO VIDEO CONSUMPTION IN KSA
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption…
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January 9, 2025
UAE CONSUMERS EXPECTED TO DEFY GLOBAL TRENDS WITH OPTIMISTIC SPENDING AS PER ALIXPARTNERS
The UAE is poised for a significant 13% net increase in consumer spending intentions for 2025 per AlixPartners.
Read moreDecember 17, 2024
DENSTU’S ARABIC ATTENTION STUDY HIGHLIGHTS SNAPCHAT’S UNIQUE ROLE IN CAPTURING CONSUMER ATTENTION
Dentsu MENA has today released new insights from its “Unlocking the Currency of Attention KSA” study, showcasing Snapchat’s powerful role in capturing and retaining…
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December 5, 2024
LOW REPRESENTATION OF WOMEN IN LEADERSHIP STILL PREVALENT IN MARCOMMS
Survey by The Marketing Society and Weber Shandwick finds only a third of organisations and divisions are within the equal or near-equal range of…
