October 29, 2025
dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”
Dentsu has unveiled its latest Consumer Navigator study, Anime: A Growing Opportunity for Brands, an in-depth look at how anime has become one of…
Research
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Read moreOctober 28, 2025
News Release: DE&I Drives Business Growth for 85% of Middle East Companies, Yet Failing to Prioritise It Is Costing the Region Trillions in Economic Value
Launched during Athar Festival 2025 in Riyadh alongside the panel discussion Beyond Representation: How Social Sustainability Drives Economic Growth, the white paper draws on…
Read moreOctober 21, 2025
Experience-led luxury categories are outpacing personal goods, with hospitality, fine dining, and cruises driving growth.
The global luxury market has experienced uneven performance across categories in recent years, yet one sector has consistently stood out: luxury hospitality and tourism.…
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October 20, 2025
Disregarding DE+I is costing the Middle East trillions in economic value
Fast Company Middle East and the Middle East Communications Network (MCN) will launch a new white paper at Athar Festival 2025, Saudi Arabia’s leading…
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October 20, 2025
Consumer Outlook 2026 Guide: Bold Brands Win with Consumers
NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The…
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October 9, 2025
Regional marcomms still facing low representation of women in leadership, but majority believes progress is happening
Only 27% of GCC marcomms professionals say leadership teams in their organisations or divisions have equal or near-equal male-female representation, defined as 40-60% in…
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October 7, 2025
AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes
Snap Inc., in partnership with Omnicom Media Group (OMG) and attention technology partner, Lumen, has released a new study emphasizing the transformative impact of…
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October 6, 2025
Why Travel for Wellness? ASICS Reveals 15 Minutes of Movement Can Boost Your Mood More Than a Week at a Wellness Retreat
As stress levels rise, wellness travel is booming—but it often comes with long flights, hefty price tags, and treatments that don’t always deliver lasting…
Read moreOctober 1, 2025
AutoData Middle East Releases H1 2025 Used Car Market Report for UAE and KSA
AutoData Middle East, a leading provider of automotive data solutions, has released its H1 2025 Used Car Market Report. The data provides in-depth insights…
Read moreSeptember 23, 2025
Kantar Media Reactions 2025
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
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September 8, 2025
Employee Benefits Trend Study: Holistic Care PR Article MetLife Gulf Study Reveals Employee Care Gap
As the modern workforce demands more comprehensive support, MetLife is taking action to close the widening “employee care gap” identified in its latest Employee…
Read moreSeptember 1, 2025
Despite record AI investment, Consumers Don’t Feel They Receive Enough Value from Brands when Sharing Their Data
UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys.…
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August 27, 2025
LINKEDIN: USE OF AI SOARS AMONG UAE WORKFORCE
The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…
