October 9, 2025
Only 27% of GCC marcomms professionals say leadership teams in their organisations or divisions have equal or near-equal male-female representation, defined as 40-60% in…
October 7, 2025
Snap Inc., in partnership with Omnicom Media Group (OMG) and attention technology partner, Lumen, has released a new study emphasizing the transformative impact of…
September 9, 2025
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
September 8, 2025
As the modern workforce demands more comprehensive support, MetLife is taking action to close the widening “employee care gap” identified in its latest Employee…
September 1, 2025
UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys.…
August 27, 2025
The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…
August 26, 2025
Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…
August 21, 2025
NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…
August 14, 2025
Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…
August 12, 2025
Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…
August 4, 2025
Hyundai Motor Group (the Group), in partnership with Enowa, NEOM’s energy and water subsidiary, announced today the successful completion of a pioneering hydrogen mobility…
July 29, 2025
Saudi Arabia and the United Arab Emirates have ranked among the world’s top 20 nations for AI talent density, surpassing countries such as Italy…
July 25, 2025
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…
July 23, 2025
AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user…
