NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…

Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…

Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…

Hyundai Motor Group (the Group), in partnership with Enowa, NEOM’s energy and water subsidiary, announced today the successful completion of a pioneering hydrogen mobility…

Saudi Arabia and the United Arab Emirates have ranked among the world’s top 20 nations for AI talent density, surpassing countries such as Italy…

We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…

AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user…

Driven by Vision 2030 and Economic Diversification Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the…

Travel plays an integral role in generating new business opportunities, nurturing working relationships, and encouraging employee learning and development. But in 2025, it’s under…

Dubai recorded 232 retail transactions totalling AED 587M in Q2 2025, with top-performing areas including Business Bay, JVC, MBR City, Arjan and Dubai Marina.…

In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app…

The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…