NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The…

Only 27% of GCC marcomms professionals say leadership teams in their organisations or divisions have equal or near-equal male-female representation, defined as 40-60% in…

Snap Inc., in partnership with Omnicom Media Group (OMG) and attention technology partner, Lumen, has released a new study emphasizing the transformative impact of…

As stress levels rise, wellness travel is booming—but it often comes with long flights, hefty price tags, and treatments that don’t always deliver lasting…

AutoData Middle East, a leading provider of automotive data solutions, has released its H1 2025 Used Car Market Report. The data provides in-depth insights…

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings…

The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…

As the modern workforce demands more comprehensive support, MetLife is taking action to close the widening “employee care gap” identified in its latest Employee…

UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys.…

The UAE’s workforce is experiencing an AI revolution. New research from LinkedIn, the world’s largest professional network, reveals that AI adoption has surged dramatically…

Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key…

NielsenIQ (NIQ) in partnership with World Data Lab (WDL), has released a groundbreaking report spotlighting Generation X as a pivotal force in global consumer…