Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July…

LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…

CARMA said 56% of global coverage carried a positive tone, with major outlets including Bloomberg, CNBC and Reuters highlighting Saudi Arabia’s ambitions Global media…

Bain & Company’s latest Luxury Goods Worldwide Market Study, released in partnership with Altagamma, reports another year of resilience for the global luxury industry,…

Dubai, UAE – Google releases the top trending searches for users in the Middle East and North Africa for the year 2025. The lists reflect…

The convergence of entertainment and commerce is creating a new playbook for retailers in the Middle East, and Ugreen’s latest campaign offers a glimpse…

Global data center power needs are projected to grow from 86GW in 2025 to 198GW by 2030, the Middle East’s unique positioning offers a…

Shoppers in the UAE increasingly value seamless, connected retail experiences over one-day Black Friday price cuts, according to new findings from Initials Middle East.…

Dentsu has unveiled its latest Consumer Navigator study, Anime: A Growing Opportunity for Brands, an in-depth look at how anime has become one of…

Launched during Athar Festival 2025 in Riyadh alongside the panel discussion Beyond Representation: How Social Sustainability Drives Economic Growth, the white paper draws on…

New research from Snap Inc., and GWI, has revealed that Qataris are among the most digitally engaged and forward-thinking audiences in the Middle East.…

In an age where exhaustion, burnout, and news fatigue are pushing people to chase micro-moments of happiness, whether it’s sipping Karak, playing video games,…