A new report by marketing agency VML says a mix of toxic politics, economic pressure and climate anxiety is shaping a global cultural mood…

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps and artificial intelligence tools to discover…

Politicians, business leaders and celebrities are increasingly bypassing traditional outlets altogether, opting instead to speak directly to sympathetic podcasters, YouTubers or social media personalities,…

Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global…

Corporate social responsibility (CSR) is increasingly influencing consumer behavior, with shoppers seeking brands that actively contribute to their communities. A recent survey of more…

Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B…

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of…

The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the…

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…

Artificial intelligence has advanced rapidly since 2021, but most organizations are still failing to turn those gains into measurable business results, according to a…

Marketing executives are preparing for job cuts as pressure mounts to show concrete returns from artificial intelligence investments, according to a new industry survey.…

Chief marketing officers (CMOs) at B2B technology firms are increasingly falling behind in the fast-moving world of artificial intelligence, according to a new report,…