Corporate social responsibility (CSR) is increasingly influencing consumer behavior, with shoppers seeking brands that actively contribute to their communities. A recent survey of more…

Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B…

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of…

The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the…

A vast majority of consumers now actively avoid advertising, underlining a growing crisis for brands struggling to convert attention into sales, according to new…

Artificial intelligence has advanced rapidly since 2021, but most organizations are still failing to turn those gains into measurable business results, according to a…

Marketing executives are preparing for job cuts as pressure mounts to show concrete returns from artificial intelligence investments, according to a new industry survey.…

Chief marketing officers (CMOs) at B2B technology firms are increasingly falling behind in the fast-moving world of artificial intelligence, according to a new report,…

Dubai, UAE: Advertisers see artificial intelligence automation as the next major driver of business growth, but most have yet to fully embed it into…

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited by EMARKETER. A July…

LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…

CARMA said 56% of global coverage carried a positive tone, with major outlets including Bloomberg, CNBC and Reuters highlighting Saudi Arabia’s ambitions Global media…