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Kantar Media

OSN Announces Strategic Partnership with Kantar Media

Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region.

NEWS

Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row

New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world's most attention-grabbing ad platform.

NEWS

Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact

A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms. According to…

NEWS

The Secret to Sustainable Brand Growth

By Mit Parekh, Manager, Brand and Commerce for Insights Division at Kantar, and Ankit Dhingra, Director, Brand and Commerce for Insights Division at Kantar

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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