Saudi Arabia and the UAE emerged as the Middle East’s leading markets at the 2026 Cannes Corporate Media & TV Awards, with Aramco named Client of…
Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for the MENA region, as the technology giant seeks…
Arab music star Amr Diab has earned a new Guinness World Records title after spending a cumulative 69 weeks at No. 1 on Billboard Arabia’s Artist…
McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…
Emirates leads the UAE with a positive Recommend score of 92.8% among current customers, while Saudia takes first place in Saudi Arabia at 92.4%, according to…
Action Global Communications has partnered with UK-based employer brand consultancy Dawson Walker to expand its employer branding and employee engagement services across Central and Eastern Europe,…
Anghami’s newly launched artist platform, Anghami Elite, has already delivered a sharp increase in listening to its debut artist Angham, with streams of the Egyptian singer’s…
Tiffany & Co., in collaboration with Vogue Arabia, has marked Saudi National Day with a campaign featuring three Saudi women from the worlds of fashion, media…
R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates across the…
For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…
Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to delivery platform…
There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out of room.…
FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic Group and MCN, the agencies announced on Monday.…
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