Etisalat UAE has launched an AI-powered marketing platform to help small and medium-sized businesses (SMBs) plan, create, execute and optimise digital advertising campaigns without requiring dedicated marketing teams or external agencies.
Called AI Marketing Hub, the self-service platform uses agentic artificial intelligence (AI) to bring marketing strategy, creative production, campaign management and performance optimisation together in one place.
Developed in collaboration with advertising technology company Pixis, the platform allows businesses to create media plans based on their objectives and budgets, generate image and video advertisements using AI, and run campaigns across digital platforms, including Google Ads, Meta and TikTok.
It also monitors campaign performance and makes ongoing adjustments, providing businesses with live reporting and analytics to track results and manage advertising budgets.
Esam Mahmoud, Senior Vice President – SMB at etisalat UAE, said the platform was designed to address the resource and expertise constraints faced by smaller businesses in managing digital advertising.
By bringing the entire marketing process into one platform, the solution aims to help businesses identify opportunities, manage budgets more efficiently and focus on growth, he said.
Pixis is providing the technology behind the platform, including its front-end and back-end systems. The solution has been developed exclusively for etisalat UAE’s business customers.
Hari Valiyath, Founder and Chief Business Officer at Pixis, said the platform would enable smaller businesses to move from marketing strategy to campaign execution and optimisation through a single AI-driven workflow.
The launch comes amid the growing contribution of smaller businesses to the UAE economy. According to the UAE Ministry of Economy and Tourism, SMBs account for more than 63 per cent of the country’s non-oil GDP, with over one million active business licences held by such enterprises.
A 2026 Mastercard SME Confidence Index found that 35 per cent of UAE SMEs identified marketing and promotional support as an area that could help accelerate business growth.
Etisalat UAE said AI Marketing Hub would be offered through flexible subscription tiers, allowing businesses to choose features according to their requirements and expand their use as they grow.
The company said the initiative was part of its efforts to make advanced AI technologies more accessible to businesses and strengthen their digital capabilities.
SMB owners and marketers can register their interest for early access, a free trial or a demonstration through the company’s AI Marketing Hub platform.
