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Google Gemini becomes technology sponsor of Iraq, Morocco national football teams

Google Gemini has signed a sponsorship agreement with the national football teams of Iraq and Morocco, aiming to use artificial intelligence to enhance fan engagement and…

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Aramex elevates Nicolas Sibuet to strategic finance role

Aramex has appointed Nicolas Sibuet as Chief Financial & Corporate Development Officer, effective May 8, following his 12-month tenure as acting chief executive officer, the company…

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Snap launches Snap Maher Academy for regional talent

Snap Inc. has launched the first cohort of Snap Maher Academy in Saudi Arabia, an Arabic-first training initiative aimed at developing marketing talent and supporting the…

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Creator economy becomes a core media channel as global spend nears $44 Bn

The creator economy is no longer being treated as an experimental marketing layer. New projections from eMarketer and Interactive Advertising Bureau show global creator-related advertising spend…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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TOD becomes TOD by beIN ahead of FIFA World Cup 2026™

beIN MEDIA GROUP has announced that its streaming platform TOD will now operate under the name “TOD by beIN” as part of a broader digital expansion…

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Google Marketing Live to spotlight AI-powered advertising tools as competition intensifies

Google is set to host Google Marketing Live 2026 on May 20, with keynote sessions from Vidhya Srinivasan and Philipp Schindler, as the tech giant deepens…

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Seven Media renews PRCA MENA Innovation Partnership for 2026

Seven Media has renewed its Innovation Partnership with PRCA MENA for 2026, extending a collaboration established last year, the organisations said on Monday. Under the renewed…

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Publicis Media appoints Maya Bou Ajram as Chief Strategy Officer

Publicis Media has appointed Maya Bou Ajram as its new Chief Strategy Officer, the company announced. In her new role, Maya will lead the media strategy…

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Meta ends Instagram encrypted messaging feature

Instagram’s 3 billion users worldwide will no longer be able to use end-to-end encrypted direct messages, after Meta quietly discontinued the feature on the platform. Meta…

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Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

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Timothée Chalamet joins Messi and Beckham in adidas’ star-studded World Cup film

German sportswear giant adidas has launched “Backyard Legends,” a new campaign ahead of the FIFA World Cup 2026, bringing together stars from football, music and film…

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WPP CEO Cindy Rose could earn up to $19.3M under new pay structure

WPP shareholders have approved a new executive compensation package that could see incoming CEO Cindy Rose earn up to $14.8 million (£11.1 million) annually in salary…

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Abu Dhabi Entertainment Company, 9Yards Communications sign strategic partnership at Make It in the Emirates 2026

Abu Dhabi Entertainment Company (ADEC), a subsidiary of Solutions+, a Mubadala company, has signed a strategic partnership agreement with 9Yards Communications during Make It in the…

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