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Seven Media renews PRCA MENA Innovation Partnership for 2026

Seven Media has renewed its Innovation Partnership with PRCA MENA for 2026, extending a collaboration established last year, the organisations said on Monday. Under the renewed…

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Publicis Media appoints Maya Bou Ajram as Chief Strategy Officer

Publicis Media has appointed Maya Bou Ajram as its new Chief Strategy Officer, the company announced. In her new role, Maya will lead the media strategy…

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Meta ends Instagram encrypted messaging feature

Instagram’s 3 billion users worldwide will no longer be able to use end-to-end encrypted direct messages, after Meta quietly discontinued the feature on the platform. Meta…

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Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Timothée Chalamet joins Messi and Beckham in adidas’ star-studded World Cup film

German sportswear giant adidas has launched “Backyard Legends,” a new campaign ahead of the FIFA World Cup 2026, bringing together stars from football, music and film…

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WPP CEO Cindy Rose could earn up to $19.3M under new pay structure

WPP shareholders have approved a new executive compensation package that could see incoming CEO Cindy Rose earn up to $14.8 million (£11.1 million) annually in salary…

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Abu Dhabi Entertainment Company, 9Yards Communications sign strategic partnership at Make It in the Emirates 2026

Abu Dhabi Entertainment Company (ADEC), a subsidiary of Solutions+, a Mubadala company, has signed a strategic partnership agreement with 9Yards Communications during Make It in the…

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Saudi teen’s viral Joy Awards speech sparks global attention

Fifteen-year-old Saudi youth leader and podcaster Rateel Alshehri has become one of the most talked-about online personalities of 2026 after her acceptance speech at Saudi Arabia’s…

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Ecom marketers shift budgets as acquisition costs rise: AppsFlyer

The global ecommerce marketing industry is rapidly shifting away from acquiring new users and toward re-engaging existing customers as rising advertising costs, market saturation and geopolitical…

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Falling birth rates force rethink of brand strategies for seniors

Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…

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Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

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Fuse expands Gulf presence with new Dubai office

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has launched an office in Dubai, expanding its presence in the Gulf region as…

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Meet Mizna: The AI-generated actress emerging from Riyadh 

A new digital face has entered the Arab entertainment landscape—and she isn’t human. A recent Instagram post highlights the debut of “Mizna,” widely described as Saudi…

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