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Timothée Chalamet joins Messi and Beckham in adidas’ star-studded World Cup film

German sportswear giant adidas has launched “Backyard Legends,” a new campaign ahead of the FIFA World Cup 2026, bringing together stars from football, music and film…

NEWS

WPP CEO Cindy Rose could earn up to $19.3M under new pay structure

WPP shareholders have approved a new executive compensation package that could see incoming CEO Cindy Rose earn up to $14.8 million (£11.1 million) annually in salary…

NEWS

Abu Dhabi Entertainment Company, 9Yards Communications sign strategic partnership at Make It in the Emirates 2026

Abu Dhabi Entertainment Company (ADEC), a subsidiary of Solutions+, a Mubadala company, has signed a strategic partnership agreement with 9Yards Communications during Make It in the…

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Saudi teen’s viral Joy Awards speech sparks global attention

Fifteen-year-old Saudi youth leader and podcaster Rateel Alshehri has become one of the most talked-about online personalities of 2026 after her acceptance speech at Saudi Arabia’s…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Ecom marketers shift budgets as acquisition costs rise: AppsFlyer

The global ecommerce marketing industry is rapidly shifting away from acquiring new users and toward re-engaging existing customers as rising advertising costs, market saturation and geopolitical…

NEWS

Falling birth rates force rethink of brand strategies for seniors

Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…

NEWS

Rewiring growth: Inside the conversations shaping the future of GCC marketing

Something fundamental has shifted. Across the GCC, growth is no longer just a function of market dynamics. It is being engineered—at the intersection of state ambition,…

NEWS

Fuse expands Gulf presence with new Dubai office

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has launched an office in Dubai, expanding its presence in the Gulf region as…

NEWS

Meet Mizna: The AI-generated actress emerging from Riyadh 

A new digital face has entered the Arab entertainment landscape—and she isn’t human. A recent Instagram post highlights the debut of “Mizna,” widely described as Saudi…

NEWS

From Beirut to Riyadh: Arab couture’s expanding Met Gala presence

Every year, the Met Gala is framed as fashion’s biggest night out, a spectacle of celebrity, art, and excess staged inside the Metropolitan Museum of Art.…

NEWS

Criteo, dentsu launch first AI-driven video campaign

Criteo and dentsu France have announced the launch of what they describe as the first video campaign fully orchestrated through Criteo’s Model Context Protocol (MCP), marking…

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F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

NEWS

Snap launches Promoted Places for real-world discovery

Snap Inc. on Tuesday launched Promoted Places, a new advertising product that allows brands to feature sponsored locations on the Snapchat Map, aiming to turn digital…

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