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Filling Gaps in the Influencer Marketing Industry

Vaibhav Odhekar, Managing Director - India and the Middle East at AnyMind Group, explains how the new AnyTag platform helps address the many challenges of the influencer marketing space. 

Makes podcast sense: Why MENA advertisers can no longer ignore audio

For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see:…

NEWS

Burgers, Mango led MENA delivery orders this summer

Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to…

NEWS

Before the merger: Tarek Miknas’s last interview as FP7 McCann CEO

There’s a Cannes Lion holding open the door to Tarek Miknas’s office, another two doubling as bookends on a shelf that’s clearly run out…

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