NextAud.io has signed an agreement with AdsWizz Inc. to exclusively manage advertising sales for its streaming and podcast inventory across key Middle East and North Africa (MENA) markets, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the UAE and Egypt.
The agreement gives advertisers in these markets access to AdsWizz’s global marketplace of audio inventory, which includes the SiriusXM Podcast Network along with a wide range of premium streaming and podcast content.
As part of the partnership, NextAud.io will also continue supporting regional podcast creators by providing access to Simplecast, AdsWizz’s content management and distribution platform. This is expected to help regional creators benefit from global-standard hosting, monetisation and distribution technology.
The collaboration is aimed at strengthening advertising opportunities in the rapidly growing podcast sector while enabling brands to reach targeted and highly engaged audio audiences across the MENASA region.
In addition to the MENA mandate, the agreement also expands NextAud.io’s role as AdsWizz’s preferred reseller across several Asian markets, including Japan, Singapore, Malaysia, Thailand, Indonesia, South Korea, Vietnam, the Philippines, Hong Kong, Taiwan and India, as well as Morocco.
NextAud.io, a division of Next Broadcast Media, focuses on connecting advertisers with podcast audiences through AI-driven advertising solutions and regional market expertise. The expanded partnership is expected to further strengthen the company’s position in the global digital audio advertising ecosystem.
