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Insights

Athar and Dubai Lynx face a changing regional landscape

The Middle East’s advertising and creative industry is witnessing a shift in its event landscape, with Saudi Arabia strengthening its position as a regional hub for…

INSIGHTS

Dubai Mall tops UAE rankings, Al Salam Mall leads in Saudi Arabia: survey

Dubai Mall has emerged as the UAE’s most considered shopping destination, while Al Salam Mall leads the rankings in Saudi Arabia, according to new research by…

INSIGHTS

Gulf businesses favour Arabic advertising despite English brand names, data shows

Gulf businesses are overwhelmingly choosing Arabic over English for their advertising, even when their brand names are written in English, according to new data from AI…

INSIGHTS

MENA stands out as AI jobs optimists outnumber pessimists, study finds

People in the Middle East and North Africa (MENA) are significantly more optimistic than their counterparts in Europe and North America about artificial intelligence creating jobs,…

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Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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ChatGPT ads open new opportunities for UAE advertisers as AI market expands

The United Arab Emirates has emerged as one of the markets gaining access to advertising inside artificial intelligence (AI) assistants, with OpenAI opening its ChatGPT Ads…

INSIGHTS

Middle East and Africa lead regions in time spent watching long-form videos

The Middle East and Africa stand out for their consumption of long-form online videos, while Latin America leads in social media, short-form videos, online press and…

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Beyond likes and views: Is influencer marketing delivering for Gulf brands?

Influencer marketing has become an important tool for brands seeking consumers in Saudi Arabia and the United Arab Emirates. But as companies commit more money to…

INSIGHTS

Michelin’s Dubai controversy shows how quickly a global brand can lose trust

Michelin’s reputation has been built over decades on a simple proposition: diners can trust its judgement. But the inclusion of 16 closed restaurants in the 2026…

INSIGHTS

Brands must entertain audiences to stand out on social media: report

Brands competing for attention on social media need to offer audiences entertainment and experiences worth engaging with, rather than simply promoting their products, according to a…

INSIGHTS

$137 million spent on AI political ads ahead of US midterms; only 27% carry disclaimers

Political campaigns and groups in the United States have spent more than $137 million on advertisements created at least partly using artificial intelligence (AI) ahead of…

INSIGHTS

Art Basel Qatar 2027: A new centre, or just another market? 

As Doha prepares for the second edition of Art Basel Qatar in January 2027, the challenge is to turn the global art fair into more than…

INSIGHTS

Tourism brands urged to rethink marketing as travel ads fail to stand out

A new study by LIONS Advisory and TOURISE has called on tourism brands to strengthen creative storytelling, personalisation and customer experience, warning that many travel advertisements…

INSIGHTS

CPG and FMCG after the storm: the battle for the Gulf shopper

For CPG companies, the past six months’ disruption has created a more complicated challenge than selling to a cautious consumer. The shift is visible in the…

INSIGHTS
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