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Insights

Mazen Jawad: ‘The MENA region’s resilience continues to drive recovery and growth’

As the Middle East’s advertising and marketing industry emerges from another period of disruption, questions around recovery, resilience and future growth are once again in focus.…

INSIGHTS

Saleh Ghazal: MENA is not recovering—It is reinventing growth through resilience

The Middle East and North Africa’s advertising industry is entering a new era shaped by resilience, innovation and long-term investment. According to Saleh Ghazal, CEO of…

INSIGHTS

‘MENA is no longer an emerging market’: Nassib Boueri on advertising’s next chapter

After years of disruption, the Middle East and North Africa’s advertising and marketing industry is charting a new course defined by resilience, innovation and cultural relevance.…

INSIGHTS

MENA advertising’s great reset: Why the next boom is still ahead

The MENA advertising and marketing industry is going through one of the toughest periods in recent memory. Budgets are shrinking, layoffs are spreading across network agencies,…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Why brands no longer need human influencers

Brands have spent a decade building audiences on platforms they don’t own, through personalities they don’t control. The emergence of owned AI personas changes that equation…

INSIGHTS

Goodbye generic ads: The AI tools turning every customer into a VIP

The next wave of marketing technology is all about interaction, personalization, and conversational commerce. Global customers do not want to see generic advertisements. They expect brands…

INSIGHTS

HubSpot, Salesforce race towards agentic CRM

HubSpot and Salesforce are ramping up efforts to lead the rapidly evolving agentic CRM market, as businesses increasingly adopt AI-powered agents to automate sales, marketing and…

INSIGHTS

UAE emerges as world’s most video-first podcast market: YouGov

Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…

INSIGHTS

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

FIFA World Cup 2026: Scoring from the pitch and sidelines

Every soccer fan is revving up for the 2026 FIFA World Cup, set to take place from June 11 to July 19, an event jointly hosted…

INSIGHTS

UAE shoppers redefining FMCG buying habits, says new study

Consumer behaviour in the UAE’s fast-moving consumer goods (FMCG) sector is increasingly being shaped by shopper mindsets rather than traditional demographic factors such as nationality or…

NEWS

Creator-led campaigns generate 35% higher returns: report

L’Oréal has developed a new measurement framework with Meta to better quantify the business impact of creator and influencer marketing, addressing one of the industry’s biggest…

INSIGHTS

“People want a mix of formats”: Canva’s Michael Feichtner on video, design trends

When it comes to content formats, audiences want static and dynamic, polished and raw, fast-paced and professional, often all at once. But the future of content,…

INSIGHTS
Trends
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