Initiative aims to highlight how brands can drive results during Ramadan.
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes, akin to the TV shows that are so popular during Ramadan.
Connected through one storyline, the mini-series called “أرقام بينحكى فيها”, which translates in English to “Numbers Worth Remembering,” sheds light on how brands of all categories can drive results on TikTok. The series follows the story of the main hero, who knows key insights by heart as they help him navigate tricky situations over the course of the six episodes.
Each episode was developed to focus on key verticals including automotive, online retail, consumer goods, food & beverage, beauty, and luxury.
Key figures and insights highlighted in the series include:
Commenting on the series, Elias Walid Bassil, Head of Business Marketing & Creative Strategy for Consumer, Retail, ECOM - MENA at TikTok, said, “This year, TikTok is encouraging brands to #BelongDifferently during Ramadan, and our video series proves that we are practicing what we preach. By following the principle of “show, don’t tell,” we are making data and statistics entertaining and memorable through short-form video storytelling. The cherry on top is that we are presenting the mini-series in a format relevant to the region and occasion, namely “mousalsal” style episodes, which resemble beloved Ramadan TV series. We hope marketers in the region find this series enjoyable and useful as they begin activating their Ramadan campaigns.”
You can watch TikTok’s Ramadan video series here.