The Middle East’s loyalty market is growing 15.1% year-on-year and is forecast to reach US$5.6 billion by 2030, according to Loylogic, which will bring global loyalty experts and senior brand leaders together in Dubai for a two-day masterclass in November.
Loylogic, Epsilon and Loyalty & Reward Co will host Loyalty Programs: The Complete Masterclass™ on November 4–5 at Marriott Marquis Dubai Creek. The event will focus on AI-powered personalisation, reward innovation, customer data, loyalty programme design and commercial models.
Gabi Kool, CEO at Loylogic, said, “Loyalty is entering a new era where the quality of the customer experience matters as much as the reward itself. Brands have an opportunity to use data, AI and richer reward ecosystems to create more relevant and meaningful relationships with their customers.”
The masterclass will cover the loyalty lifecycle, including consumer psychology, rewards strategy, gamification, technology, ROI optimisation, security and fraud. Sessions will also examine emerging areas such as AI, agentic commerce, modern reward marketplaces and payment-linked ecosystems.
Adam Whatling, Chief Commercial Officer at Loylogic, said, “Loyalty has become a much broader commercial conversation. It touches customer experience, data, technology, partnerships, revenue and long-term customer value.”
Brad Macdonald, Vice President Product Management at Epsilon, said, “As more and more brands adopt loyalty as the centerpiece of their customer strategy, it becomes essential for brands to differentiate their loyalty offerings and to truly understand and act on customer needs.”
Fares Zayoud, Sr. Director Client Services at Epsilon, said, “Loyalty is evolving quickly, with AI, data and innovative loyalty systems opening up new ways for brands to engage their customers. The opportunity now is to turn these innovations into experiences that are genuinely relevant and valuable.
The masterclass faculty includes experts from Loylogic, Epsilon and Loyalty & Reward Co. Attendees will receive a CPD-certified certificate, the Certified Loyalty Expert™ designation and a copy of Loyalty Programs: The Complete Guide, 3rd Edition.
